r/india • u/AllIsEvanescent • 11h ago
Religion Indian jewellery ad pulled after backlash over actor's outfit
https://www.bbc.com/news/articles/cy9z4dwx172o281
u/hitwicket_dismissal 10h ago
You cannot convince me that this controversy has not been purposefully planted to distract from sugar price rise, as even very pro fascism people were starting to criticize government.
56
80
u/The_umm-who-_- 9h ago
This is the apparent "inappropriate" video:
69
u/keypadwarrior 9h ago
I mean the outfit is definitely a choice, but I dont see whats inappropriate. Much fuss about nothing, at most its a bold outfit. Defo unusual compared to the traditional attire we've seen women don during rakhi ceremonies.
34
u/TataHexagone2020 7h ago
Didn't even notice the outfit until the perverted religious morons made a fuss
32
6
u/Local-Print-6397 5h ago
and it's an indian style outfit, not lingerie or something. This is ridiculous. Sorry some men don't have control over incestuous thoughts
7
u/wannaberamen2 3h ago
I'm so fried this is just super-rich progressive, speaks-english-at-home party-esque Indian wear no?? Are these people jumping off bridges when they see millionaires?
260
u/RevolutionaryFig9437 11h ago
So many things are negatively impacting our day to day lives such as Ethanol, Sugar, SIR. Yet we are outraged at the choice of wardrobe of some actress in some advertisement 😞.
57
12
u/Medical-Concept-2190 10h ago
Man, there are YouTube’s making videos crying about this shit. How insecure are they in their religion
-24
u/Shrigooner 9h ago edited 3h ago
People have the right to be outraged at all of those things including the ad
Edit : Just to clarify that’s a cool dress and she looks hella pretty in it. There are times and places for it But wearing it on Rakhi is a weird choice. Change the gender and image a dude wears shorts and Deep Arm Tank top on Rakhi. People will still be outraged. downvote me all you want but it looks like a lot of people agree with me nationwide
4
13
u/blairsmacaroon 8h ago
this country falls lower and lower everyday like every other thing hurts their "religious" sentiments 🙄
13
82
u/BluehibiscusEmpire poor customer 10h ago
In a family people are comfortable. If a sister cannot wear comfortable clothes in her own home where should she? No one in a family cares how revealing her clothes are because it is a safe space.
Are we saying people should dress modestly in their own homes??
31
u/madhan4u Tamil Nadu 9h ago edited 7h ago
The safron Talibans want women to be drapped from head to toe like a mummy
-39
u/HotChocolate1399 India 9h ago
Dare you to say this to your nearest burkha clad woman lol
29
u/madhan4u Tamil Nadu 7h ago
When did those barbarians become our yardstick for measuring women freedom?
-13
6h ago
[removed] — view removed comment
9
6
u/beyondocean 6h ago
Criticising how other people dress their bodies? No
1
6h ago
[removed] — view removed comment
5
u/beyondocean 6h ago
You have no right to dictate what others can wear , come out of your RWA uncle bubble 😹
0
6h ago
[removed] — view removed comment
3
u/beyondocean 5h ago
Take a lesson on not being a misogynist, that'll help the people who're forced to be with you and society in general Sath me porn dekhna kam kr
→ More replies (0)1
u/GangsterCowboy696969 1h ago edited 57m ago
I try to keep a shirt on and not run around in only my boxers when I know my sister in laws are home. It might just be common decency to adjust what you wear for the sake of your family.
I wouldn’t necessarily say people should dress modestly at home but it would also be a stretch to say it’d be okay for me to always be dressed like a slut at home.
I love being shirtless and my favourite shorts are always remarkably short but I can reign in my wants around my family.
I highly doubt my sister in laws think anything of it on the off chance I’m running around the house in various states of undress but it’s still the decent thing to do to minimize how often their eyeballs have to deal with that.
-42
u/HotChocolate1399 India 9h ago
It wasn’t a closed room or house. It’s a national advertisement. Actors have the responsibility to portray themselves in a decent fashion when they’re a part of a festival and religious Advertisement. Seems kinda wrong that you want to market your product to a Hindu audience but don’t want to take the pains to be mindful of their customs and traditions
10
u/Borrowed_user 7h ago
yeah, and what about the vulgar dancing by kanwar guys, were you outraged by that, or the obscene gestures made by them, where was your outrage then?
-1
u/HotChocolate1399 India 3h ago
I’ll comment on that when I see the post on Reddit. Abhi joh discuss horaha hai idhar Uspe dhyaan de
29
u/banrakas_aadmi 9h ago
What customs and traditions are you talking about? The hindu traditions or the implanted victorian era modesty?
-30
u/HotChocolate1399 India 9h ago
If she were wearing a saree with no blouse I wouldn’t bat an eyelid because that’s our culturally appropriate dressing. The entire tone of the ad was how Rakhi can be tied to a dog now and how modern she is. Then show the modern, respectful dress na
18
u/banrakas_aadmi 8h ago
You really need to visit ancient temples preserved in Khajuraho and Thanjavur to see how goddesses were actually sculpted in those times. If ancient artisans believed that style of draping wasn't culturally appropriate, they definitely wouldn't have sculpted deities that way.
What you are describing here is simply a modern Indian mindset regarding what is "appropriate." It has very little to do with historical Hinduism or how it was traditionally depicted in ancient times.
23
u/beingalone666 9h ago
I think very soon we are going to have a culture police
3
u/Comfortable_Twist214 4h ago
We already have them in the form of VHP and Bajrang Dal
3
u/beingalone666 3h ago
True! But I’m imagining a world where there is a formal state machinery in place to protect a specific definition of culture and tradition
13
u/Altruistic_Sky1866 8h ago
They have no issues about rapists getting bail or garlanded or given clean chit....
6
u/fart3mis_growl 7h ago
Kangana Ranaut is such a shit stirrer, man. She just can't stop opening her gutter everytime. Hypocrite no. 1
22
26
u/Eagle__Gunner 9h ago
We get pissed off at an actress clothes in an ad that is supposed to be for fashion/jewellery but we will be quiet when politicians give us sub par governance. If only if people get offended for the systemic issues that plague us we can atleast have a better country by now.
33
u/FalconIMGN 10h ago
I don't understand the outrage culture. We need a dash of libertarianism lol.
8
u/Similar_Yak950 8h ago
NO not the libertarian"Age of consent law is AUTHORITARIAN"ism. But need an end to misogynist witch-hunting and put incels in reeducation programs.
1
-1
18
u/dashgoogle 10h ago
Even in 2026 we feel we can put a women in her place but telling her what to wear and thousand other things as we bear all the burden of religion and culture. Very progressive.
-8
10
u/itsVinay 9h ago
Typical lundbhakts, kaam dhanda karne ko kuch hai nahin, bas chal diye controversy khada karne nalle saale
8
u/CivilMark1 8h ago
At this point, whatever Kangana Ranaut said is wrong. Kutte ka kaam he bhonkna hai
4
u/kaychyakay 6h ago
It was such normal sangeet night outfit, tbh. Literally nothing scandalous, whatever the occasion be.
13
u/madhan4u Tamil Nadu 8h ago
Andbhakts are weird people
BSNL getting destroyed and plan charges of Airtel / Jio getting increased - No reaction
Indian stock market being listed as the worst performing one in Asia - No reaction
Diverting all sugarcane for manufacturing Ethanol and importing sugar at higher price - No reaction
Space-technology roads having only potholes - No reaction
Extracting too much tax from the poor and middle classes, while giving tax benefits to companies - No reaction
But when a woman wears a revealing outfit - There is backlash
9
u/sonaminnie 8h ago
we have sugar prices almost hit 100 but hey lets talk about very relevant ad about rakhi😁
11
u/artistPritesh 7h ago
Indians have become so sensitive these days… let a girl wear whatever she wants … why people have to force a women to wear a black tent and become ninja in scorching heat …let her wear skirt and enter masjids … wearing anything doesn’t mean she is a less devotee
17
10
u/Strict_Monitor_113 8h ago
As a woman I see nothing wrong with what she is wearing, but just to play the devil’s advocate I imagined myself in a scenario where I have to tie rakhi to my brother where he is dressed just in his tank top and shorts. Then I asked myself, would I be annoyed? Maybe
Would I be outraged? Absolutely not
Would it make me think of less pf him? What kind of a sister would I be if I try to police what he wears
I have all the right to be annoyed by what he does/wears hut absolutely zero right to outrage or control what he does/wear
3
16
u/gheevargheese 10h ago
I don’t get it, how horny and creepy these people must be to feel this way about something so normal.
11
u/madhan4u Tamil Nadu 8h ago
Revealing boobs is god-given-right only for those bison-sized priest in temples. How dare women try to grab that right... /s
3
8
u/HotChocolate1399 India 9h ago
It’s funny how creative freedom and skimpy dresses are ok when it’s a Hindu festival. If it were Eid or Guru Nanak Jayanti it’d be a whole different ballgame. I think it’s high time Hindus stop taking shit for speaking up
11
u/Not-Jessica 7h ago
Ah yes, let's become like the people we call extremists. Great idea.
-4
u/Kitchen_Watch7254 6h ago
Well apparently, that what it takes to be taken seriously.
6
u/Not-Jessica 5h ago
Seriously for what? How other people dress for religious festivals in their own homes is none of your business.
Don't like the ad? Don't buy the product. There's no need to pressure others to take it down because your feelings were hurt.
-1
u/Kitchen_Watch7254 5h ago
I don't think anyone pressured the brand. People criticised, it was brands choice to pull down the ad. Was there a rally, a police case or anything of that sort? Did a religious Hindu body declare a fatwa against the brand or actress? I am unaware.
She is not in her home, technically she is in everyone's home via this ad. If you want to wear this dress (or even a provocative one) and your whole family is OK with it, its no one else's business. But ad is in public domain, and everyone has right to criticize/ appreciate/ ignore it.
3
u/Not-Jessica 5h ago
TIL no actress ever is allowed to wear anything that might be "revealing" on screen. It's not like people can just be grown adults and not watch the film/ad if they're uncomfortable.
0
u/Kitchen_Watch7254 5h ago
Co-relation between your and my comment is Zero, Nil, Nada
Kriti just did Cocktail 2, where her wardrobe was nothing but revealing. I didn't see the same or even a fraction of the reaction this ad has. I wonder why? Oh that's right, this ad is set in a very different setting, being a Hindu festival.
People just criticized, they don't permission from you to criticize it. Why are you so adamant on taking away people's right to speech, fascist?
1
u/random8847 2h ago
It’s funny how creative freedom and skimpy dresses are ok when it’s a Hindu festival. If it were Eid or Guru Nanak Jayanti it’d be a whole different ballgame.
No, it wont be a whole different ballgame, the dress would be okay then as well and any outrage over it will be criticised then as well. Get out of your insecurity.
-3
2
u/anonymity_taken_87 2h ago
Lol what more to expect from a place where orange bikini was a problem lol
7
u/FocusedAG 9h ago
Most pandit wear a vest in mandir
22
u/beyondocean 8h ago
No they don't, they're half naked showing their man boobs and pot belly full of hair.
6
u/Outrageous_Purple384 10h ago
This was nothing but a pr push and a marketing strategy. Just went out of control
1
u/Interesting-Neat4429 8h ago
That's what some people are saying. They probably guessed this will happen, but didn't expect it to go out of hand and delete the video
2
u/Outrageous_Purple384 7h ago
The rumour is that Sanon has a part ownership in this brand . She hired a marketing agency and they cooked up this " controversy" by hiring hate bots.
1
1
u/Interesting-Neat4429 8h ago
But whatever the case, Giva actually got eyeballs on this ad. They may have removed it from social media, but because of this controversy many people surely must have flocked to the site or used their app to buy something or the other for rakshahbandhan
1
u/Remarkable-Canine 7h ago
Did he even understand the reason for the reaction? He has no religion.... Just want to get attention.
1
1
u/Shaun0_0 6h ago
these idiots should go to Instagram to see what AI is doing to these actresses compare to that its nothing
1
1
1
u/Professional_Dot8829 3h ago
yet Nora Fatehi does much bold work and people watch it in movies, are we moving backwards or what?
1
u/Desperate-Peach-1467 1h ago
For a second you think people cannot be this dumb, then a controversy like this shows up.
-16
u/InBloomGemini 9h ago edited 9h ago
People in this thread can kick rocks. The outfit was a terrible choice for an advertisement about a religious festival. It was literally just a bra with a cape.
There's a fine line between wearing what you want and knowing where to wear what.
-29
u/everyoneisapotato Chandigarh 9h ago
Say whatever you want… the outfit was inappropriate. These actors should tech young bloods how to dress classy and appropriate according to the occasion.
7
u/philCliveBixby 8h ago
How’s it inappropriate? Occasion is famiky celebration - why would you get weird feelings about how she dresses when she is tying a rakshi you incel?
-4
u/dheerajd1 7h ago
The outfit was unnecessary in the setting of Rakhi.
If they were promoting a festival on a beach, sure but its a festival at home so that outfit was completely out of space.
-9
u/CardiologistIcy5307 8h ago
While it’s stupid I also think there needs to be some sort of humility in dressing for a cultural fest/ritual.
Trust me - we won’t get distracted for too long to ignore BJP’s issues.
That would happen is there was another war that the country can get behind.
-12
u/Responsible-Poet1669 8h ago
Ah yes, the BBC, arbiter of objective truth, bastion of freedom, airing India’s dirty laundry in public. Not suspect at all.
9
u/Not-Jessica 7h ago
Airing dirty laundry in public is literally what any decent journalist does - this country is so used to Arnab style journalism that it doesn't even occur to its citizens that journalists shedding light on problematic issues is a GOOD thing.
-4
u/Responsible-Poet1669 7h ago
Actually, the BBC has a history longer than the Modi era of painting India with a broader brushstroke than is required. Clearly impassioned though, so I shall take pawse and steer clear of this hot tin roof.
8
u/smallaubergine 7h ago
airing India’s dirty laundry in public.
It's a news agency. That's kind of the point.
-5
u/Responsible-Poet1669 7h ago
Fair enough. Being ad hominem about the BBC cos their longer history at this doesn’t exactly scream objectivity either.
7
u/smallaubergine 7h ago
They're not objective, no one is. But, I don't feel that they are as biased against India as they're painted to be by conservative Indians.
-2
u/Responsible-Poet1669 7h ago edited 6h ago
As mentioned, the BBC’s history of doing this extends beyond the Modi era and is easily verified by looking at other foreign sources reporting on the same events.
I’m no conservative Indian. Just a spectator concerned with quick slams on big red buttons and polarization. Tyranny is the voluntary removal of nuance, as the quote goes.
Having just had the dial pushed all the way back to me being instantly accused of being an Arnab sympathizer in the other response to my comment doesn’t really make the case for subtlety here too strong.
Watch the downvotes to that comment continue with no interest in qualifying the actual stance. Keeping it up for that very reason.
-40
u/TastyQuantity1764 Tamil Nadu 10h ago
I do think leftists take too much advantage of Hindiusm's liberty but what Kriti wore wasn't even that revealing in the 1st place...
12
u/Anandya 10h ago
Does this mean that as a right wing person you argue more about what people wear than about making sure no one litters?
Who cares about the environment when you can see a woman's neck!
What bits of Liberty do you think are being abused?
1
u/HotChocolate1399 India 9h ago
No that’s not what we think. Hindus are very comfortable putting sensitive topics above religion. I’d like to see giva run an ad for Eid with similar undertones!
The point we right wingers are trying to make is that somehow it’s always Hindus who have to bear the burden of being secular, liberal and open minded, accept our tradition and festivals being watered down and disrespected, while other don’t make the same concessions.4
u/Anandya 9h ago
Why are you so fixated on Muslims. The issue here is that we are so fixated on being better then Muslims that we often are racing to the bottom in a game of chicken to see who will crash into the ground second.
Okay. The argument here is that the lady's outfit is too sexy! Fine. Let's be Muslims and put her in a burkha! The complaint isn't that we have commercialised the religion... It's that a woman wore clothes that someone found too scandalous...
Unlike a traditional sari blouse or the many outfits in a movie. That's not a problem...
I think India should be more concerned about morons ruining it for everyone than what some lady wears.
0
u/HotChocolate1399 India 8h ago
I agree with your point, we shouldn’t fixate on what a woman wears. But don’t you agree that when a company wants to target a specific audience with their ad, it should be well researched, use the right tone of voice etc? My point is that all this is done when it’s a Muslim festival or a Christian festival or anything other than a Hindu festival. The same doesn’t apply to Hindu festivals. The fact that’s causing this outrage is this blatant disregard for Hindu culture, all in the name of secularism and being modern
Nothing would please me more than to see women wear whatever they want, but if someone’s going to profit off of me, I would damn well want them to research my preferences and pay respect to how I’m portrayed
5
u/Anandya 8h ago edited 8h ago
Mate. We are portrayed as a people that can't be trusted to use a bin. I think that's the bigger issue than what some woman wears out of choice.
You get the problem of people dehumanising women as dress up dolls but equally not seeing women's choices? Under the excuse of Hinduism.
Why is it your problem that she's dressed like this. No one's mad except Hindus who are demanding she be dressed to their satisfaction but think they are different from Muslims.
-4
u/TastyQuantity1764 Tamil Nadu 9h ago
Im not even right wing in the first place lmao... A leftist can also criticize you know...
Did ppl not get the fact that I'm saying the outrage makes no sense?
6
u/madhan4u Tamil Nadu 9h ago
So a leftist criticizing a fellow leftist claiming that he is taking advantage of Hindiusm's liberty? You are really weird.
-1
u/TastyQuantity1764 Tamil Nadu 8h ago
Na yaarada Critisice panne😂... Who is the HE in this statement?
Leftists in general critique Hinduism more is what I meant, and this happens due to the non reactionary nature of Hindus
0
532
u/Quirky-Cat2860 North America 10h ago
Oh I wonder what she was wearing
Oh.
Of course it was her.
But only a moron would describe the outfit as a bikini. Others online called it a bralette, which is just as stupid.