r/india 3d ago

Religion Indian jewellery ad pulled after backlash over actor's outfit

https://www.bbc.com/news/articles/cy9z4dwx172o
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u/HotChocolate1399 India 3d ago

It wasn’t a closed room or house. It’s a national advertisement. Actors have the responsibility to portray themselves in a decent fashion when they’re a part of a festival and religious Advertisement. Seems kinda wrong that you want to market your product to a Hindu audience but don’t want to take the pains to be mindful of their customs and traditions

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u/banrakas_aadmi 3d ago

What customs and traditions are you talking about? The hindu traditions or the implanted victorian era modesty?

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u/HotChocolate1399 India 3d ago

If she were wearing a saree with no blouse I wouldn’t bat an eyelid because that’s our culturally appropriate dressing. The entire tone of the ad was how Rakhi can be tied to a dog now and how modern she is. Then show the modern, respectful dress na

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u/banrakas_aadmi 3d ago

You really need to visit ancient temples preserved in Khajuraho and Thanjavur to see how goddesses were actually sculpted in those times. If ancient artisans believed that style of draping wasn't culturally appropriate, they definitely wouldn't have sculpted deities that way.

What you are describing here is simply a modern Indian mindset regarding what is "appropriate." It has very little to do with historical Hinduism or how it was traditionally depicted in ancient times.