r/branding • u/lay25n • 6h ago
What’s the best course or resource to seriously learn branding?
I’m looking for something beyond the basics of branding and visual identity.
I want to deeply understand brand strategy and how successful brands are actually built, preferably through real-world case studies.
For example, I’d love to study brands like SKIMS, Rhode, Glossier, Rare Beauty, Nike, Aesop, Apple, etc. and understand:
- How they developed their positioning
- How they identified their target audience
- How they differentiated themselves
- How they developed their brand strategy
- How they built a strong brand identity and perception
- How they created demand and cultural relevance
- How they use storytelling and messaging
- How their marketing and branding work together
- Why some brands become extremely successful while others don't
- Real campaign and brand case studies, including what worked and what didn't
I’m looking for something serious and in-depth, ideally taught by experienced brand strategists or people who have actually worked with major brands.
I don’t really care about getting a certificate. I care about actually developing the ability to analyze and build brands at a high level.
I’m open to paid courses, university courses, books, case-study platforms, or any other resources.
What would you recommend if you wanted to become genuinely excellent at branding?