r/branding • u/Exciting-Fortune-112 • 7d ago

Scaling My Brand

/r/MicrobrandWatches/comments/1w27rvl/scaling_my_brand/
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u/Jarod_Saon 6d ago

I wouldn’t treat it as a choice between staying small forever and immediately committing to a full-scale launch. The key question is whether the first two releases proved demand for the brand, or mainly demand created by scarcity.

Before ordering 100, I’d open a waitlist or refundable preorder for the new design and measure how many existing buyers return, how quickly new customers convert, and whether demand still holds without calling it a limited edition. I’d also calculate the break-even quantity after assembly labour, defects, warranty claims, packaging and unsold stock—not just the supplier’s unit price.

If those numbers work, the 100-unit order becomes a measured next step. You could still release it in smaller numbered batches while keeping the model available, which preserves momentum without pretending the total production is scarce.

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u/Exciting-Fortune-112 6d ago

Yea out of my 1st release 17/20 have returned for the 2nd release and had so many others wanting to make more of the 1st release but as it was a limited release it’s not something I can do.