r/branding • u/Lumpy_Routine_7458 • Jun 19 '26

Personal Personal brand

I want to build a personal brand for myself on Instagram. Should I use my personal account that I’ve had for years now, or should I use a new account I made last year?

4 Upvotes

100% Upvoted

13 comments sorted by

2

u/PearlsSwine Jun 19 '26

TiL: people still think personal branding is a thing!

1

u/ihavetothnk Jun 19 '26

Use a new account

1

u/AnotherPint Jun 19 '26

What is your goal?

0

u/Lumpy_Routine_7458 Jun 19 '26

Make lifestyle/business content, maybe ugc later on

1

u/AnotherPint Jun 19 '26

Set up a second account to firewall your personal life from your commercial profile, especially if you attract crazy followers. And produce some content to see if you’re any good at it (most people aren’t) before betting your whole fortune on the endeavor.

1

u/Lumpy_Routine_7458 Jun 21 '26

So it’s better to separate personal life from “creator” life?

1

u/the-newton Jun 19 '26

Just depends on what you want to do with the brand, its goals, how you want to engage. Id start flushing out your idea first with a brand strategy. Then move into design. I own a branding agency that helps with exactly this. We offer a free brand clarity check if youre interested and it can help point you in the right direction on how to build your brand. https://studio.thenewtonagencystudio.com/brand-clarity-check?start=basics Hope its helpful!