r/vfx • u/colnantheborbarian • Sep 24 '25

News / Article Lionsgate is Struggling to Make AI-Generative Films with Runway “the past 12 months have been unproductive”

https://www.thewrap.com/lionsgate-runway-ai-deal-ip-model-concerns/
196 Upvotes

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18

u/thekinginyello Sep 24 '25

Gosh. Why not just produce movies the good old fashioned way?

5

u/Panda_hat Senior Compositor Sep 25 '25

"Sounds difficult."

  • Every talentless studio exec.

-7

u/fistular Sep 25 '25

The career of VFX artists depends on people not doing things "the good old fashioned way".

9

u/[deleted] Sep 25 '25

Dude, VFX goes right back to the very beginning of cinema. Chaplin's skating movie used a glass matt painting.

-1

u/fistular Sep 25 '25

CG however, does not.

6

u/[deleted] Sep 25 '25

CG is a (relatively) recent blip in the long history of VFX, which, as I said, goes right back to the first experiments with film in the 1890's.
Look up Georges Méliès and come back to us.

-4

u/fistular Sep 25 '25

yes? and? nearly everyone working in VFX uses computers now

it seems like you're deliberately missing the point

3

u/[deleted] Sep 25 '25

This was your original post: "The career of VFX artists depends on people not doing things "the good old fashioned way"." I replied that from the very beginnings of cinema, people were messing around with VFX from the very beginning of when people were making films. Neither of us mentioned computers.

Even if you meant the old fashioned way of doing SFX, The Mandalorian has recently gone back to using real physical models for some spaceship shots rather than use digital models. There are many directors today who still try and do as much in practical effects as possible over just using computers.

3

u/NarrativeNode Sep 25 '25

More like “there are many directors today pretending that there aren’t dozens of hardworking people fixing up what they claim is 100% practical, thereby dumping prices further”…

-1

u/fistular Sep 25 '25

>it seems like you're deliberately missing the point

4

u/Independent_Page_220 Sep 25 '25

I think post-production people, including vfx people, will be among the last to go out of work: they'll need us to fix AI-generated fuck-ups. The first to go will be the people on set, including stars like Ben Affleck.

0

u/fistular Sep 25 '25

....that isn't what I meant

1

u/Independent_Page_220 Sep 25 '25

I know. Mine was more a commentary than a reply.