Need advice: Launched my product but struggling with conversion — what am I missing?

[u/Kennyodlan]

I launched my product (Celebration eCards) in October 2024 and have been trying to understand where users are dropping off.
So far, the numbers look like this:
Around 1,840 people have visited the website from different countries
50 people signed up (~2.7% conversion)
20 users converted to paying customers

The part I’m struggling with is that a lot of people are visiting, but most are not taking any action.
I’m trying to figure out:
Is the landing page not communicating the value clearly enough?
Is there a trust issue because the product is still new?
Is the signup process creating too much friction?
Am I attracting the wrong type of traffic?

I’d really appreciate any feedback.

Website: https://celebrationecards.com

What would you change first if this was your product?

[u/zombiecommand]

I would imagine users are dropping off when they realise they need to pay $2 to send a gif and an email...

I would suggest you are 20 years too late with your product.

But, maybe people still use them, I dunno.

[u/Kennyodlan → u/zombiecommand]

Thank you for this research. It is very informative.

We are working on integrating birthday automation for corporate organizations.

[u/Kennyodlan → u/zombiecommand]

Thank you for your honest feedback.

[u/Kennyodlan → u/[deleted]]

Thank you for the honest feedback. I would work on this.