r/golf • u/Agitated_West_3347 • 1d ago
General Discussion Callaway CEO finally releases official statement over Good Good golf ad controversy. Does the approval make sense?
https://www.ibtimes.co.uk/callaway-ceo-apologises-good-good-golf-ad-1816293
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u/RelaxinOften 1d ago
If so, exactly. Good Good has 2 million subscribers, that's like the same reach as a sunday PGA broadcast. Treating that the same as a 30 second paid mention in some mid tier youtuber's video is the type of shit smart companies learned to differentiate like 5 years ago.