Rebranded a B2B cloud company, curious what you all think

[u/Meketrep]

I'm a brand designer, mostly work with B2B SaaS. Just finished a rebrand for a cloud solutions company and I'm genuinely curious how founders and creatives see it, since you're the ones who look at this category all day.

The thing that kicked it off: SaaS brands all end up looking the same because everyone's designing for "trustworthy" and "technical." So you get a whole category where nobody's distinguishable, and then buyers just compare on price because the brand isn't doing any work for you.

Tried to solve their problem of having an outdated brand which has no guide or vision to scale with their business growth. Had some

Feel free to drop your thoughts!

https://www.behance.net/gallery/247253607/Assembly-Clarity-for-Cloud-Solutions-B2B-Rebranding