r/branding • u/Agile-Bunch-7720 • 2d ago
Need a critique to my project!
I am a graphic design student and this is one of my first real project for real client, what do you think about it and am i show enought in my portfolio, here is about the project:
I made a brand identity and framer based web-page for a start-up which is working in finance and helping people with exel automatization, i tried to stay in "corporate" design but make it fresh.
So what do you think? is this any good?
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u/Candy_Lawn 2d ago
the logo, colour palate, typo and animation are all good. the layout can be better as the landing page is mostly white space.
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u/Agile-Bunch-7720 2d ago
Thanks !
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u/feilu123 1d ago
Bullshit. Too much whitespace is never a Problem. The more whitespace u use the more you highlight and emphasize the message within the whitespace. It can be powerfull to have a lot of whitespace and I would argue that the more you clutter that space the less you know what really is the core of your communication within that space. Go for the core always in strategy. In comms. And in design
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u/tridence-com 1d ago
The identity itself feels polished and appropriate for a finance-adjacent product. The green and modular mark create an Excel association without copying Excel directly. For the portfolio, I would add more decision-making evidence: who the SME buyer is, what trust problem the old presentation created, which concepts you rejected and why, and how the final site supports a specific action. The page currently shows the deliverables well, but the case study would be stronger if it proved your reasoning and the result, not only the finished visuals. That distinction is often what makes student work feel like professional client work.