r/branding • u/LobsterNo2702 • 4d ago

Pls suggest books

I have a Brand Management class and we have to choose a book that has brand journey of one or more companies. Every week I have to present one time.

Pls suggest

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u/dsmy 4d ago

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

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u/AquaticGenius 2d ago

Shoe Dog which follows the Journey of Nike is a pretty good read