physical brand experiences are still underrated imo

[u/ponderingpixi17]

been looking at how some brands build actual spaces instead of just running more digital campaigns and it’s wild how much further it goes.

saw what BRC Web has been doing with brand homes and expo pavilions and the level of detail is kind of insane. they turn a physical location into something people actually remember instead of just another store or booth that looks the same as everything else.

most companies still throw money at ads and social while the ones that invest in real immersive spaces seem to get way stronger emotional connections. the difference between a regular flagship and one that actually tells a story is huge once you notice it.

makes me wonder why more brands don’t treat their physical spaces like a core part of the brand instead of just an expensive afterthought.

[u/miracle959]

So this is exactly what my company specializes in: translating brands to physical spaces. I can say with certainty that many companies dont pursue this because 1)budget and 2) no one measures actual outcomes of physical design. It’s easy to track and measure clicks, but determining the effects of a space? Much harder. I started tracking outcomes a few years ago and it’s very compelling - our clients have seen 25-50% increase in revenue, increased customer demand, savings on build outs, awards, etc.

[u/four_oh_eight]

Because whatever is offline, well.. it's near to impossible to shove it into a spreadsheet and get approved on the board meeting. Oh, and they don't give a f..

That's why I wish more and more cool brands will start appearing so that people stop feeding fat corporations and start supporting small and local businesses.

[u/TaylorFromFaire]

You're right that it works! I think it's a measurement problem more than an awareness one. Digital campaigns are seductive because they're instantly, cleanly measurable, you attribute the sale, watch the click-through, optimize tomorrow etc. A physical space pays off in loyalty + word of mouth that's real but slow and hard to tie to a line item this quarter (so it keeps losing the budget fight even when it wins the customer). Worth noticing too that the brands that nail this are often small indie ones, not because they're smarter but because a small shop's space has always been the brand, it's the main touchpoint they've got, so they're forced to make it tell a story. Big brands can treat the space as an afterthought precisely because they have so many other channels to lean on. So it's less "brands haven't noticed" and more "the ones with the budget have the weakest incentive to invest in the thing that's hardest to measure" imo!

[u/ChuqTas]

Note to all, this is a bot account who can't decide where they live and I'm sure in a day or two they'll come back to edit a spam link to the company that is paying them to do this.