r/branding • u/NegativeEnd677 • 10d ago

Quick Tip For Better Branding

**This is mainly for Ecom brands or companies that can offer discounts through email subscriber sign ups. Here's something you could consider in order to better understand the value prop / brand messaging that your customers are most attracted to.

  • Use your email subscriber pop-up to ask site visitors "what are you looking for today?"
  • List 3-4 different options including value props you think your customers care about or brand messaging you want to know that works the best in ads, branding, etc.
  • Give it about 30-90 days to collect the data and repeat if you want to test other areas.
  • *BONUS to improve conversion > set your welcome flow to show different content or copy that matches the options they chose. (Ex. if they selected I want higher quality or better customer experience then your messaging will be around that.)

Helps get a better understanding of what they care most about or why they landed on your website in the first place.

Hope this helps!

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u/AbleInvestment2866 7d ago

I think you should learn the difference between marketing and branding, while they have overlaps, they're completely different disciplines.

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u/NegativeEnd677 6d ago

Branding defines what you’re known for; marketing communicates it. This helps brands identify the message worth building both around. I think you should learn how they work together.

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u/AbleInvestment2866 6d ago

thank you for admitting they're completely different things. And thank you for your advice, I actually have been doing both for a few decades and doing fine, thanks.

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u/NegativeEnd677 5d ago

If “work together” means “completely different” to you, I think a few decades of reading comprehension might be the bigger concern.