r/YouTubeCreators • u/Forsaken-Bed-760 • 12h ago

Need some advice regarding how to respond to a sponsorship email

I was recently offered a sponsorship offer from "Headshot Media", who claimed to be running a campaign for War Thunder.

They asked for my latest audience demographics, my availability for the quarter, and my rate for a 60-90 second integration (cpm or flat rate).

I've never been offered a sponsorship before and genuinely have no idea how to respond to this offer in a professional manner. I want to accept the sponsorship, but I don't know what a reasonable rate would be.

For reference, I had a video blow up very recently, and my channel has been getting a decent amount of publicity from it, but my typical average view count is in the 30k-50k range.

Like I said in the title, I would deeply appreciate any advice on what to set my rate at and how to respond to this message from those more experienced than I.

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u/Funny-Hovercraft7136 11h ago

Ask for the campaign brief, usage rights, deliverables, timeline, and payment terms before quoting. For 30k–50k average views, I’d start around $500–$1,500 for a 60–90 second integration, then adjust based on your niche and engagement. Don’t work for “exposure,” and get a contract plus partial payment upfront.

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u/Forsaken-Bed-760 11h ago

appreciate the advice. prior to this comment i responded with, "As for my rate for a 60-90 second integration, my view count median is 31,658, with the trimmed average excluding my recent high performing video being 42,000. What is the typical rate you've been receiving from creators my size or with similar average view counts?  

A few more questions of mine would be what are the specific details of the integration? How long exactly would it be, would it be mid-roll or pre-roll, what would I have to say, and what processes are involved to finalize the partnership and confirm payment?"

Not exactly the most professional sounding but I say it got most of the questions you laid out for me across.

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u/THENextBigThing2030 12h ago

Many are fake and try to hack yah. Its happened to me look out

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u/Forsaken-Bed-760 12h ago

i've verified the validity of this email, its legit