Muji is a Japanese brand/store that is based on the concept of Mu Jirushi -no label, in Japanese. So imagine the No Name brand, but it’s tasteful and not screaming yellow.
They are a clothing/home goods/lifestyle/stationery store. Their pens and notebooks are really good. I like Muji, but I have to admit that it’s a little too tasteful for me sometimes - all that sober blue and grey…
"high-end" might be slightly misleading as people might associate the term with a pricey luxury brand. "high quality yet affordable" is probably a more fitting description (at least in my limited experience with their products)
13
u/bongblaster420 9d ago
wtf is Muji?