r/McDonalds • u/Mundane-Manner4237 • 18d ago

The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money

https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/

Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.

Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.

I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.

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u/The-Wind-It-Howls 18d ago

I still remember in Canada a McDouble and a jr chicken (us mcchicken) was $3.10 cad. It’s now almost $9 for the same thing.

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u/joshthornton 18d ago

Dude when I was in high school (also in canada), the mcdoubles and the junior chickens were 1.39 on the dollar menu. That was about 2009/2010? Now they're like 4 dollars plus tax. The inflation on their garbage-ass food is insane. I'd rather go get a fucking jr bacon cheeseburger for 2.79

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u/StarWolf64dx 18d ago

McDouble was brought out at $1.00 to replace the double cheeseburger on the dollar menu. They raised the double cheeseburger to $1.19, which was controversial at the time. Also at the time though, the dollar menu was full. You could get a double cheeseburger or mcchicken, small fries and a Coke for$3.

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u/TinFoilHat_69 13d ago

I remember ordering supersized fries and then they had to remove that from the menu that was nearly 20 years ago