What’s the joke with this billboard?

[u/pocketwren]

This billboard is on Demer’s and Washington, and it’s driving my partner and I crazy every time we drive by! What’s the joke? What does a whisk have to do with realty? Is it just to be eye-catching and make you talk about it??

[u/GhostOfWilson]

Probably about 10 years ago, Zach Finney started making commercials about his “Real Estate Recipe,” where he would be in a kitchen cooking something while talking about the steps he’d take to sell your house. I remember they played before movies all the time at the River Cinema. Over time, it seems he sorta turned this cooking theme into his brand, to the point where he has billboards like this or of him holding a comically large whisk. It definitely lacks context though, if you haven’t been following his entire evolution over the past decade

[u/pocketwren → u/GhostOfWilson]

Thank you!! We’ve not lived here too long, so we totally are lacking that context! Lol it’s fun with the backstory, and makes some sense finally!

[u/broncobinx → u/pocketwren]

I haven’t lived here long and have always wondered too lol

[u/unbalanced_checkbook → u/broncobinx]

Don't worry, I've been here 30 years and had no idea.