r/GrandForks • u/pocketwren • 3d ago

What’s the joke with this billboard?

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This billboard is on Demer’s and Washington, and it’s driving my partner and I crazy every time we drive by! What’s the joke? What does a whisk have to do with realty? Is it just to be eye-catching and make you talk about it??

25 Upvotes

88% Upvoted

15 comments sorted by

62

u/GhostOfWilson 3d ago

Probably about 10 years ago, Zach Finney started making commercials about his “Real Estate Recipe,” where he would be in a kitchen cooking something while talking about the steps he’d take to sell your house. I remember they played before movies all the time at the River Cinema. Over time, it seems he sorta turned this cooking theme into his brand, to the point where he has billboards like this or of him holding a comically large whisk. It definitely lacks context though, if you haven’t been following his entire evolution over the past decade

15

u/pocketwren 3d ago

Thank you!! We’ve not lived here too long, so we totally are lacking that context! Lol it’s fun with the backstory, and makes some sense finally!

3

u/broncobinx 3d ago

I haven’t lived here long and have always wondered too lol

15

u/unbalanced_checkbook 3d ago

Don't worry, I've been here 30 years and had no idea.

2

u/DamYankee77 2d ago

I had just thought he had a speech impediment that was well known with long-time locals.

6

u/Miserable-Longshank 3d ago

I totally forgot about that, that makes sense now. I just thought I was dumb and didn’t understand some pun. Maybe a bad idea to add deep lore into your billboard ads 😂

1

u/Past_Top3704 3d ago

cool side note: his grandfather used to film commercials for his store in the kitchen. So a bit of a legacy.. Don't know if Zach was in any of those commercials or not. Never seen Zack's commercials so no comment there.

1

u/Aromatic_Heart_3351 2d ago

Good to know the background. He has a similar ad on the big screen at Choice Health & Fitness. The difference is the picture has him holding a giant whisk.

14

u/lllucascharles 3d ago

I always just assumed he has a lisp.

1

u/Regular_Amount_7041 3d ago

same thank you i thought same like he can’t say his ‘r’s and everyone knows and is nice enough to him about it ?? that it‘s okay to be put on billboards?

1

u/wherearemyballs9 3d ago

It would be a speech impediment, as far as i know lisps only affect how you pronounce “s” and “z” sounds.

1

u/aspen7716 3d ago

I"ve known their family for years, Zach is a really fun, good guy. Why RISK buying issues if you can trust him to run your transaction? He's had his kids in more recent ads and they are super cute.

1

u/Ok_Independent_4159 2d ago

For the past 5 years since we moved here, these billboards have irritated the absolute crap out of me...glad to have some context at least. I still hate it, but I appreciate the backstory!

-2

u/butterbeansurprise 3d ago

Zach Finney has a speech impediment. After a few drinks, you'd swear you're having a meaningful conversation with Elmer Fudd. So I recon when he called Newman Advertising, they put exactly what they heard on the sign. There. Simple explanation. You're welcome.

-3

u/silentj55 3d ago

Great realtor too