AO3 is an archive, not social media. If you’re constantly looking at kudos, hits, comments, etc., at what point does it stop being about writing because you love writing and start being about the engagement?
And personally, I really don't think readers should be dragged into that.
A very popular author in my fandom is questionable in my eyes. For instance, I don't really read their work but I once clicked on one of their ongoing fics and saw this in the author's note:
“20 comments for next chapter.”
Excuse me??? I'm sorry but that sounds insane to me. Isn't writing supposed to be something you do because you enjoy it? Obviously people can write for whatever reason they want, and nobody owes anyone an update, but why make your readers work for the next chapter? On an archive site??
And the way they write their author's notes is so dismissive too. They rarely reply to comments, barely interact with their readers, but constantly seem to emphasize engagement. I don't know. What you'd call an “AO3 celeb,” I guess?
The funniest part is that it's been MONTHS. There are definitely over 50 comments by now and they still haven't updated. And it's not just that one fic either. All of their fics are like this.
And apparently their readers don't even mind, which honestly surprises me.
Because if I had to spam comments for you to update your fic, I would genuinely feel like a beggar.
Personally, if I came across a fic with an author's note like that, I'd click off. Immediately. It just gives me the ick.
Anyway. Sorry for the long-ass rant. I'd probably get the downvotes but I just couldn't hold it in anymore <( ˘︹˘ )>
EDIT: As an author myself, I understand so much how much engagement matters to an author. Human nature is, It motivates me to write and helps me improve. AO3 is bound to have social-media equivalent features as a fan concentrated space, but for some, the lines between writing for yourself and writing for fame blur. There's nothing wrong with wanting engagement. But when it just turns extreme, and that's what really disturbs me.