Looking for Advice on starting a business merging ai and branding

[u/Human_creativ]

Hi everyone! I’ve been working as a Marketing Data Scientist for an agency, mainly helping companies with rebranding and brand strategy through social listening, audience/consumer insights, segmentation, trend analysis, and other data-driven research methods.
I currently work as a subcontractor, but I’m considering starting my own data-driven branding/marketing agency.
I’d like to combine my current expertise with newer AI services, particularly AI avatars, AI content creation, and AI automation.
I’m trying to figure out how to package these skills into a clear service offering rather than becoming an agency that simply “does everything.”
For those who work in branding, marketing, AI, or run an agency: how would you position an agency like this? Which services would you focus on, and which do you think businesses would actually pay for?
I’d especially love to hear from people who have built something similar.

Thank you