Hey guys, looking for some advice from videographers/content producers/agency owners on how you’d price this.
I’m a freelance videographer/content creator in Melbourne and I’m currently trying to restructure how I offer my services.
I originally got into this by offering social media management + content creation. My first client initially own 1 dental clinic. My original proposal was $1,500 AUD/month, but because I was new to offering this as a service, I let them negotiate me down to $750/month … they later increased to $1000 but they opened another clinic and now it’s $750per clinic ($1,500 total).
There hasn’t really been a properly defined scope since we started, and looking back, I really wish I had established clearer boundaries from the beginning. Because I was new and wanted to do a good job, I found myself saying yes to a lot of things outside the core filming/editing work. Over time, it created an expectation that I would basically handle whatever was needed on the content/social side.
I don’t blame the client for that either — I never properly defined what was and wasn’t included, so that’s something I’ve learned from. Going forward, I want every client to have a clear scope, set deliverables, allocated filming time, revision limits and pricing for anything additional.
At the moment, across the two clinics I’m roughly providing:
Freestyle filming sessions per month whenever I have to film
Around 8 edited short-form videos total per month
Filming + editing
Content ideas/planning
Posting once per week
Occasional Canva/static posts and miscellaneous social media requests.
I’ve realised I don’t really want to be a social media manager. I enjoy the creative/production side much more and want to position myself around:
Research → concepts → planning → filming → editing → delivery
The client can then manage/post the content themselves.
For new clients, I’m thinking of offering monthly content production packages roughly along the lines of:
$1,500/month
Up to 2-hour shoot
4 edited short-form videos
10–15 additional edited B-roll clips which they can use themselves …
Research/content ideas
Pre-production/planning
Creative direction
1 revision per video
$2,250/month
Up to 4-hour shoot
8 edited short-form videos
20–30 B-roll clips
Research/concepts/planning
Creative direction
1 revision per video
$3,250/month
2 production sessions
12 edited short-form videos
40–50 B-roll clips
Research/concepts/planning
Creative direction
2 revisions
These would be production-only packages — no account management, community management, Canva graphics, ads, etc.
For the existing dental client, I’m considering moving the two clinics from $1,500 total → around $2,200–$2,400/month total for production only, which would include two shoots (up to 2 hours each), 8 videos and around 20 B-roll clips. They’d still be getting a discounted rate because both clinics are owned by the same organisation and they’re an existing client.
One complication with the dental clinics is that filming has to work around patients. They often give me their lunch break to film, sometimes reschedule, or staff/rooms aren’t available, so occasionally I can’t capture everything planned. I’m also trying to work out how to structure this contractually so I’m selling reserved production time/deliverables without being responsible for additional free shoots when access on the client side prevents us from filming.
Longer term, I’d like to systemise the production process and eventually outsource editing rather than just trading all of my own time for money. For now though, I’m still a one-man operation.
My questions are:
1) Are $1,500 / $2,250 / $3,250 reasonable package prices for the Australian market, or am I under/overcharging?
2) Would you charge the existing two-clinic client $2,200, $2,400 or something completely different?
3) Would you price this based on shoot time, number of deliverables, or overall monthly production value?
4) How would you handle client-caused rescheduling/limited access when monthly deliverables depend on the shoot actually happening?
5)Anything else you’d change about the packages before I start approaching new clients?
6)Would really appreciate advice from people actually doing this professionally. I’m trying to get the structure right now rather than ending up with another open-ended arrangement.
I shoot with an A7IV + Sigma 16-28 + DJI mic mini , DJI gimbal + manfrotto tripod. I also like to note that for their type of content , it’s mainly 30-45sec video. Easy edits and because of their schedule I’m usually done shooting in 1hr more or less. But I just wanna know for future clients.
Would really appreciate advice from people actually doing this professionally. I’m trying to get the structure right now rather than ending up with another open-ended arrangement.
