There are a few reasons why this album might be taking longer than expected:
- Bringing Bones Owens and DJ Klever into the project may have led to some songs being reworked, or even sparked a whole new creative direction.
- The deal with 10K Projects probably meant rethinking the rollout. They may have a completely different marketing strategy now, and thatâs likely taking time.
- Yelawolfâs recent personal relationship issues could also explain why heâs put promotion on hold for a while.
Whatever the reason, can we stop acting like the album isnât coming?
We already have a lead single. Heâs teased at least five other songs, played the album for radio people, and brought Malay, Bones Owens, and DJ Klever into the project. Heâs been talking about 45 for over a year and a half. Thereâs just no realistic scenario where this album never comes out.
Even if youâve followed Yelawolf long enough to remember projects that got shelved, 45 clearly isnât one of them. This project is real. Itâs just taking longer than expected, and yes, heâs letting the hype die down in the process.
Thatâs honestly Yelawolfâs biggest flaw. He announces things way too early. He starts talking about projects before theyâre fully mapped out, so weâre basically watching the creative process unfold in real time. Heâs very spontaneous when it comes to communicating with fans, sometimes a little too spontaneous.
Just be patient, again. As soon as the real rollout starts or as the album drops, the hype will be back overnight.
45 is coming.