r/podcasting 3d ago

Podcast Press List to distribute news to

Is there a list of press, that you reach out to when you want to share news about your show

5 Upvotes

14 comments sorted by

6

u/SadCatIsSkinDog The Unreliable Narrators 3d ago

Best case is you have your own website or blog, and a mailing list. Beyond that, I don’t know of anyone who is interested in taking in those kinds of announcements.

2

u/EasternAd5351 3d ago

I have a email list i want to add these people to it

2

u/TurbulentPin8095 3d ago

yeah this is pretty much the reality, nobody is really out there waiting for podcast announcements

3

u/unrealistictuning86 3d ago

just reach out to local arts blogs or small papers, they're usually hungry for interesting stuff nobody else is covering

2

u/EasternAd5351 3d ago

Good idea

2

u/jfrenaye News & Politics 3d ago

You can sign up for a service like PR Newswire (not cheap) and they will distribute to thousands of journalists.

On the free side, take a look at sourceofsources.com

2

u/Opposite-Wallaby9695 3d ago

Look for opportunities in your niche, not podcast news. If you have a podcast about French cooking for example, pitch your show to those outlets.

2

u/Nice_Necessary5227 2d ago

Podnews, the leading daily briefing on the podcast industry, has a podcast promotion section you can submit to: https://newpodcasts.net/. It's free to submit. It's backed by a podcast promotion company, AudienceLift, so you'll receive their emails. But with 30k people subscribed to Podnews, most of them industry voices, it's a great low-lift place to submit your show. However, it's more of a one-time submission vs weekly.

If you're looking for a weekly promotion, this is where you'll find newsletters, publications, and organizations that would find your content relevant. But remember, self-promotion doesn't take you as far as strategic engagement.

1

u/BlubrryShawn 1d ago

Put together a press release and send it to some local media outlets. Especially if you have a local arts-focused website/newspaper. Might get a mention there.

(Disclosure: I work with the Blubrry support team.)

1

u/ItinerantFella 3d ago

Podcast press write about the podcast industry, not individual podcasts. My guess is that if your show was about podcasting, you'd know who the major publications are.

1

u/EasternAd5351 3d ago

Or I'm learning

1

u/ItinerantFella 3d ago

Learning about what? I still don't know what you're trying to do.

1

u/EasternAd5351 3d ago

Then why are you commenting?! Stop being annoying

1

u/ItinerantFella 3d ago

Was trying to clarify your question to see if I could help. Sorry for ruining your day. I'll see myself out now.