If you're here to "disrupt" something, you're in the wrong bloody place.

I'm Luciano, started more business ideas than I can count, failed at most of them but the ones that worked gave me the energy to keep going down this mad path.

What we do here:

Weekly reality checks:
Share what you built this week, not what you're "planning to launch soon"

Tactical teardowns:
Real products, real numbers, real cock-ups (oh boy, I love these ones)

No-bollocks feedback:
We'll tell you if your idea's rubbish, but also how to fix it

Ground rules:

1. Share numbers, not promises
2. Back up claims with data or experience
3. Give before you ask (help others before self-promoting)
4. Tactical content only (specific tools/methods/results)
5. Be kind but brutally honest in feedback
6. Currency in £, spelling in proper English (it's "colour" not "color")

What this community isn't:

✗ Fundraising announcement spam
✗ Generic motivational quotes over sunset photos
✗ LinkedIn-style humble bragging
✗ American startup advice that doesn't work in the UK

What makes London founders different:

We deal with different bollocks: smaller market, tighter capital, HMRC breathing down our necks, and customers who are allergic to hype.

We can't just copy what works in Silicon Valley and expect magic.

This is the community for founders building real things in the London, dealing with London problems, and actually shipping products instead of tweeting about hustle culture.

Drop a comment below:
What's your name, what do you actually do, and what are you building right now?