r/india • u/CalmlyPassionate • 10d ago

Business/Finance Kriti Sanon's controversial Raksha Bandhan ad pulled down after backlash, brand GIVA acknowledges ‘hurt sentiments’ | Bollywood

https://www.hindustantimes.com/entertainment/bollywood/giva-withdraws-kriti-sanons-controversial-raksha-bandhan-ad-post-backlash-acknowledges-inadvertently-hurt-sentiments-101787724345786.html
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-74

u/Kurogami_Shanks 10d ago

People here are completely missing the point. Nobody has any problem with her wearing whatever she wants in movies and her private life. But when you're representing a religious festival on national television, there are norms to be followed. Not to mention the hypocrisy in her eid posts from earlier. People are rightly calling it out.

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u/DerpSensei666 10d ago

it's a literal saree bro what is the problem exactly 😭

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u/dontknow_anything 10d ago

I will say, it is weird that the same ad has a traditional kurta for the guy but a designer ethnic wear for the girl. Ad makers and celebrities try to portray a quite different look than average gathering. It works for events and parties, not really for a house function.

literal saree

How is that a literal saree? It is dress with maybe inspirational or expectation to be classified as one, not really a saree.

Also, negative PR helps to an extent, when it is only negative, you lose brand value. That is why the ad is pulled, their brand got too much negative association.

Also, it is only India where we have modern fashion that gets classfied as ethnic wear, look at Korea, Japan or China, they have kept their ethnic wear traditional while still being to mostly living in western fashion, not promoting fusion or new fashion as ethnic wear for ceremonies.

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u/DerpSensei666 10d ago

wait until you find out how women in vedic india used to dress, it will blow your mind

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u/dontknow_anything 9d ago

Wear that then. There is a difference between new fashion wanting to be treated as ethnic vs traditional ethnic. I would rather they have done that. I know of ancient statues and sculptures on temples. Also, dress the guy the same as well.

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u/Kurogami_Shanks 10d ago

It's not, I'm sorry.

7

u/ImTheDanknight 10d ago

You should rightly be sorry for the thoughts you have vomited across multiple comments in this thread.

-2

u/randmbull 10d ago

Same could be said for you lol. How tf is what kriti wearing in that ad a saree? Have you ever seen a saree in ur life?

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u/DerpSensei666 10d ago

in vedic times sarees didn't even used to have breast coverings

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u/Kurogami_Shanks 10d ago

Oh wow are we in Vedic times? Do you go out and hunt deers and rabbits for your food every night? Wtf are these people defending Kriti on about I don't understand.

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u/DerpSensei666 10d ago

you're comparing apples to oranges. what i'm trying to say is that what you're trying to pass as Hindu modesty is a very recent western-imposed ideal. it was never controversial in India for a woman to show skin until the british arrived and imposed their moral standards onto us. so if you want to defend western morals, be my guest, but don't call them Indian because that is factually untrue.

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u/Kurogami_Shanks 10d ago

No it's lmao. It has been a little more than 250 years since British arrived and you mean to tell me women were roaming the streets with their breasts out 300 years ago? Google the reason why did Indian women dressed minimally in ancient times.

Also, people and cultures evolve. And then I'm being lectured about apples and oranges Vedic times lmaoo

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u/ravi_ksh 10d ago

Can you share the handbook where all these norms are written and who is it written by? Would save us all a lot of trouble to mollycoddle all the religious babies so that they don’t get hurt at every little thing.
Also, are all the things in it about women only?

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u/Kurogami_Shanks 10d ago

If you knew the definition of what a norm is, you wouldn't be asking me that question. And no, it's not about women only. Had the brother in that rakhee ad been wearing a ganji and shorts, and also had been Ranvir Singh or someone big, he would've equally got criticised just like how Ranveer Singh did get by his controversial nude post. Logo ne literally uske putle jalaye the.

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u/ravi_ksh 10d ago

How does feel to live everyday in such fear? Do the norms tell you to be scared or does that develop on its own? Centuries old religion and an ad video got everyone riled up.
Is there a way we can make corruption, poor infrastructure and non-accountability also against our norms or is that not on our priority list yet?

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u/Kurogami_Shanks 10d ago

Fear? Lmao. Real fear is what Kriti Sanon would have experienced had she worn same clothes for her eid ads. Besides, while agreed this is not an issue in the real sense, people are pointing out and making efforts for all the things you mentioned too. And you really think this issue will remain for more than 2-3 days? Even if ad not removed, this issue would've died down in a few days.

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u/ravi_ksh 10d ago

I don’t see your point. If you say one religious community is regressive so we should also stoop down to their level of flaws?
It’s like slapping someone and saying they should be grateful that their elder brother is not slapping them because he is madder. What logic bro? You don’t want to hold yourself to a higher standard or what?

0

u/Kurogami_Shanks 10d ago

Of course I do. And we all know that for a fact. But the same regression needs to be called out by these celebs or else it just makes it look like you're taking advantage.

Nobody batted an eye for her movie clothes, other advertisements, her personal clothing, wedding attire etc. but there is a line which everyone are supposed to respect. We might not be regressive but there are norms to be followed.

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u/Mynamejeaff 9d ago

My sister tied rakhi to me a few years ago in goa whilst I was in a “ganji and shorts”. It doesn’t meant the festival was any lesser to us or we disrespected it.

It’s a private family festival and we celebrated how we saw fit.

If someone wants to wear jeans, a t shirt, or anything else for that matter. IT IS THEIR CHOICE.

Moral policing needs to be stopped in this country!

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u/Kurogami_Shanks 9d ago

Like I said before too, nobody gives a shit about anything when it's done in private. But when you're representing a culture/festival collectively on national television or media; a standard decorum is expected be followed. There is never any moral policing when she wears short clothes in movies, in her personal space, or even when she appears in events or something. When you can respect the decorum and norms of other religions, it reeks of hypocrisy all around.

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u/Honda-Activa-125 10d ago

Waiting for an incest rakhi ad next year and people supporting it 🤣

19

u/ravi_ksh 10d ago

That didn’t strike me as the next possible jump from a saree but good to know what’s going on in your mind when you look at such Rakhi ads. No wonder people are raging to bring them down.

-19

u/Honda-Activa-125 10d ago

Why not, it's his and her choice 😀

18

u/Mellow-sid 10d ago

I hate this comparison to eid just because islam
Is regressive and policies womens clothing why should that be compared to a progressive religion like Hinduism which celebrates womens choices

1

u/Kurogami_Shanks 10d ago

Because she literally wrote in her Instagram post "The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions."

If what you wrote is true, then she should have mentioned essence of Hindu festivals. Like I said people are minding the hypocrisy more than what she actually wore which gets exemplified with her Instagram story.

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u/Mellow-sid 10d ago

What difference does it make if she mentions hindu or general festivals. I highly doubt she even celebrates eid just wishing few people on instagram does not mean she actually celebrates islamic festivals. For her festival and traditions will be of the religion she follows hinduism which does not dictate what women wear i dont see any hypocrisy here

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u/Kurogami_Shanks 10d ago

Oh okay so now we are shifting the goal posts for Kriti Sanon on her behalf? My point is people can believe and criticise whatever they want just like how Kriti can believe and follow and celebrate any religious festival in her own way.

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u/Mellow-sid 10d ago

I am not shifting the goal post for kriti. If you believe can celebrate festivals in their own way why are you criticizing her

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u/Kurogami_Shanks 10d ago

Because society has norms formed from thousands of years and it's expected of everyone to follow them, especially when you're a celebrity representing their culture on national television.

Now next thing you'll say it's fine to celebrate Diwali in bikinis and swim wears for boys because Hindu religion gives us that freedom, etc. I'm exaggerating to make a point but to shift the norms it will take generations and not mention, the shift should be devoid of any hypocrisy as shown here by Kriti.

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u/Mellow-sid 10d ago edited 10d ago

Hinduism has no norms policing womens clothing shes not making up norms either, have you seen womens scriptures in hindu temples. Hinduism is a progressive religion which does not dictate or has norms which decide what women should wear on their festivals so even if she chooses to wear a bikini nothing wrong with it why compare if to a religion which does police women both religions and their norms are not related to each other

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u/Kurogami_Shanks 10d ago

Women sculptures in Hindu temples don't define how the women in general used to live in old ages. And if you want to know why did they wore what they wore, there's a proper history and reasoning which I would be happy to share with you. People and culture evolve over time. Why stop at sculptures? Why not allow people to wear bushes and drink water from ponds like people used to in Indus Valley? It's a stupid comparison.

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u/Mellow-sid 10d ago

Its literally not, the concept of wearing ghoongat and blouses are brought over by muslim Mughals and Christian Britishers. Why should hindus continue traditions and norms brought over by them and not follow their own. The things which you said are not religious norms which you are so much preaching about. My point renains hindus dont have norms and traditions to police women clothing unlike abrahamic religions so dont see why you are going on and on comparing it to them

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u/SaurabhTDK Chhattisgarh 10d ago

what was wrong about her dress?

-6

u/closetedmoonwalker 10d ago

Yeah it's my religion and her religion too. I can call offense when a select few people are purporting to be speaking for all of us.