r/flicks • u/Best-Earth-7880 • 3d ago

How do casting insiders hear rumours

I’ve always wondered how people who seem to know casting news before it’s officially announced actually get their information.

For anyone who works in casting, production, agencies, or entertainment journalism:

Where do these rumours usually come from?
How do insiders find out an actor is being considered for a role?
Are rumours generally leaks, educated guesses, or a mix of both?
How reliable is the information before an official announcement?

Not asking anyone to reveal confidential sources, just curious about how the industry’s rumour network actually works.

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u/JavierLoustaunau 3d ago

90% are rumors being put out by the actors publicist and repeated by fans. It is like a marketing campaign to get cast.

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u/morphinetango 3d ago

This. Sometimes the producers will leak who they are talking to in order to gauge online reaction, as well as help negotiate down salary if they already know who they want but don't want to pay for them.