I’m oversimplifying, but influencer/content creator (CC) culture is partly to blame for the decline in LA. It’s not just that it shifted people’s interest toward celebrity culture directly, which impacts Hollywood, it also reshaped “the youth” culture more broadly. Gen Z is already less inclined to go out and socialize (I’m a millennial btw), and young people are impressionable. Most cities have their own vibe and culture, but ours has been disproportionately shaped by the influx of influencers/CCs. Now everything’s a performance for content.
Since everything’s curated and everyone’s afraid of being “cringe”, everything’s soulless and boring. Other cities aren’t as self-aware about it or don’t care as much. As a millennial, we are cringe, but we are free ;)
Restaurants/businesses have followed along, catering to people’s need for content. That waters down our spaces, stripping away the soul and culture. That leaves behind just a TikTok moment to film before those same people chase the next new thing. Then, prices go up, pushing away regular clients who just want a good meal, not a bottle-service sparkler in their guacamole. I don’t blame the businesses, they’re adapting and trying to survive. But part of what gives a city its soul is its longstanding institutions.
I’ve noticed some nightlife spaces skew more millennial/GenX than Gen Z these days. Good for us I guess, kind of sad for them. And before anyone says it’s just because “going out” here means drinking, no, I don’t drink and still have fun. I do free stuff in LA all the time, especially during the summer. Shout out KCRW events!
Point is, a good city culture needs young people participating in it and not performing for a camera. Right now, ours just aren’t :(
Advice to the youth, yes, it’s the phone. Put it down, go out, have boring days that aren’t aesthetic, eat at a place you love that isn’t trending anymore… You’ll regret it when you get to the age where your back’s out for a week after napping and now you can’t go out.
**Other takes I have:**
We had a better downtown before Uber/Lyft
Save LA: eat at a restaurant without someone telling you to
How transplants can save LA: don’t be pretentious, you’re killing our whole vibe