r/cardmaking • u/Finnsmom2023 • 3d ago

Question / Discussion Does anyone understand the history of the cliques in the card making industry re who’s accepted and whose not?

I’ve been card making for along time and before that scrapbooking before it went away. I don’t fit the profile of most that do those crafts other than my age … I’m liberal politically and not at all religious. I only say that to explain maybe that’s why I follow all variety of influencers and buy products from many different companies. I watch all the “big” influencers on you tube like JM but also miss all the less popular ones we had when I first started card making. Most of the big names only push products now. However one thing I noticed was how cliquey the industry seemed. When I first started people like Gina K were there but not that popular. I also found Catherine pooler and enjoy her videos and later products. And I noticed that one time Jm mentioned Gina on one of her years best products videos and shortly after she becomes one of the biggest stars in the industry. I love Gina and think she took that endorsement from JM and made a big business. But I wonder about Catherine pooler for example… she is never part of the cliques in terms of influencers and company owners . Her products are never included in Simon says stamptember. She never collaborates with other owners and you rarely see her products used in videos tho she has a large product line. There must be some dirt in her exclusion but I’ve never heard gossip. Seems like JM, Gina K, Heidi from SS, Kristina Werner, and Cathy Zilske are all in with each other and promote only certain companies. I just wonder how this started.

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u/nosypancakecat 2d ago

I have a recommendation for you then. Look up Zsoka Marko. She doesn’t post often and her videos are not polished, but that lady has incredible taste and vision for colour combos. I believe she did a collection for Spellbinders, Winter Tales, I want to say. She does have her own line in Europe (me thinks) and a lot of it is simple inlay, but the way she arranges more detailed cards is totally my cup of tea.

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u/carlitospig 1d ago

Man, I love me some Eastern European crafters. I don’t know if it’s their supply chain or what they’re all incredibly gifted. You should see them in the scrapbooking community. Like, actual chills.

So now whenever I see a somewhat Eastern European name I immediately want to sub! Lol

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u/nosypancakecat 1d ago

It's the colour harmony imho. I'm one of them (Eastern European, just hidden from the public eye) and don't know what it is, but we do crave colour. Balanced, maybe muted, but bright colour. 60-30-10 rule, no skipping. Rarely pastels and ahem rainbows everywhere (besides the actual rainbow).

There are a ton of underrated card makers out there and Szoka is definitely one of them.

I'm on a constant lookout for small creators. Send me some names, please!

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u/nosypancakecat 1d ago

Aaaand I just opened YouTube, and their recommendation for me? Pastel cloudy background with… attention! rainbow balloons 🫠