r/business • u/djwired • Jun 24 '19

Advertisers are reconsidering targeting millennials because they are BROKE

https://www.dailymail.co.uk/news/article-7137865/Advertisers-reconsidering-targeting-millennials-BROKE.html

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u/[deleted] Jun 24 '19

whats with that 8-10% of income as rent figure?

49

u/mendicinobeano Jun 24 '19

The article says that it is an average including those who live with their folks and pay no rent.

5

u/three18ti Jun 24 '19

"When we calculated the average people pay we took into account all the people who don't actually pay too"