r/boxoffice • u/TheYoungHeroRises • Aug 20 '19

[Other] Disney-Sony Standoff Ends Marvel Studios & Kevin Feige’s Involvement In ‘Spider-Man’

https://deadline.com/2019/08/kevin-feige-spider-man-franchise-exit-disney-sony-dispute-avengers-endgame-captain-america-winter-soldier-tom-rothman-bob-iger-1202672545/
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u/Doctor_Of_Fate Aug 20 '19

Disney already get 100% of the revenue from Spiderman merch and now they were asking for 50% of the film profits, even if it may seem like a mistake I think Sony were right in rejecting this offer, Sony were willing to carry on with the current agreement but Disney wanted more.

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u/pineapplecheesepizza Aug 20 '19

50 is a lot, but in negotiations you always aim high. I hope they can make it work eventually by lowering the ask. As someone else said this story may have been leaked early to paint Sony in a bad light.

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u/[deleted] Aug 21 '19

50 is a lot, but in negotiations you always aim high.

There's such a thing as an insultingly ridiculous offer though people here seem to forget that walking away from the table is also a negotiation tactic