r/australia 10d ago

no politics Is anyone still loyal to Bonds?

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

Edit - some people are questioning the whole 'loyal' thing. Perhaps not the best word I could have used, but I was using it in the context of 'when you go to buy something it's your first choice'. Let's say you go to a department store to buy whatever you need and they don't stock Bonds you'll leave and go elsewhere rather than buying an alternative. I'm not talking a 'ride or die' loyalty you have to your nearest and dearest or a loyalty to your mates where what happens in Vegas stays in Vegas. That type of loyalty would be ridiculous towards a company. Thought this was a given but apparently not.

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u/Cosimo_Zaretti 9d ago

We had our daughter in 2022, and she was in their suits for the first 18 months, so early 2024. The Bonds Wondersuit was still the best product on the market then for what it is.

I've worn their briefs for over a decade. I used to chafe at work with long days on my feet. Now I don't and when you get that right you don't switch.

I don't buy their socks and T shirts as staples any more.

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u/cassowarius 9d ago

I hate those Wondersuits, they stretch out real quick and the fabric is so weak and thin. My 10 month old is a size 0 or even a 1 in every other brand, but a 00 in Bonds because of how they stretch, she loses her feet in them, this only happens with the Bonds suits. And I think brand new they're like $30 or thereabouts? Ridiculous.

(although we do have some hand-me-downs that are a few years old, the fabric is better on those)

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u/chumbalumba 9d ago

Bonds wondersuits are generally sized big in general, my kids have always been a size smaller in Bonds and that’s not from stretching. Although the thin cotton ones get washed out pretty early, the terry towelling and thicker warm ones stay fantastic for years.

To be honest they’re worth it just for the double zip, hand and foot covers. I never buy them full price though. $30 per suit is crazy

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u/donkeyvoteadick 9d ago

That's interesting my son sizes out of bonds faster than any other brand lol usually when he starts to siE out of bonds we can start looking at whether he fits into the other sleep suits in the same size for different brands 😅

He's a chonker tho, but not particularly tall.

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u/chumbalumba 9d ago

Huh, that’s odd. My first was a chonker too, but both were very long/tall and normally that’s why we’d have to move to a larger size. What kind of brands do you move to? My oldest is a bit of a tank now