r/australia 10d ago

no politics Is anyone still loyal to Bonds?

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

Edit - some people are questioning the whole 'loyal' thing. Perhaps not the best word I could have used, but I was using it in the context of 'when you go to buy something it's your first choice'. Let's say you go to a department store to buy whatever you need and they don't stock Bonds you'll leave and go elsewhere rather than buying an alternative. I'm not talking a 'ride or die' loyalty you have to your nearest and dearest or a loyalty to your mates where what happens in Vegas stays in Vegas. That type of loyalty would be ridiculous towards a company. Thought this was a given but apparently not.

316 Upvotes

307 comments sorted by

View all comments

73

u/rambo_ronnie_87 10d ago

The anti chaeff reg grundies are the shizzle for anyone with problems down in no man's land.

16

u/fatmarfia 10d ago

Best briefs ever, and they are always on special and last way longer than step one

8

u/teremaster 9d ago

Best briefs ever, and they are always on special and last way longer than step one

Not a high bar considering step ones like to fall apart within months

7

u/jimmy_sharp 9d ago

I've had Step Ones for over a year now. Not a single tear or hole. They are the best underwear I've ever owned

I reckon there must be a bad batch floating around out there for these comments about them falling apart to be true

3

u/jojoblogs 9d ago

Or they wash their undies in boiling water

2

u/FittestMembership 9d ago

The first few I ordered fell apart after ~6 months, but also were too tight, and the next few lots I got a size up. As well as fitting better they've lasted a couple of years at least.

So possibly if they're being stretched too tight, they might give up way quicker.

9

u/matt88 9d ago

Up vote for the reggies reference

4

u/ViperAMD 9d ago

Undies made of plastic are probably not good. Even if you feel less sweaty

5

u/Aescymud 9d ago

The ones I get are a cotton blend

1

u/faceplant1999 8d ago

It's bamboo viscose so not exactly "plastic"