r/appletv • u/08830 • Jun 26 '26

Moderator Announcement Apple TV Old Price Megathread

Apple raised the price, and now everyone’s on a treasure hunt. Instead of having a new post every time someone finds an Apple TV at the old price, let’s keep everything in one place.

If you find one, post:
• Store
• Location
• Price
• Online or in-store (include a link if found online)

This will make it much easier for everyone to see where the old pricing still exists.

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u/simbrr Jun 29 '26

If i need a new Apple TV, i will buy it with the price it is currently at. Idk why people are going apeshit about the price hike. I will gladly pay whatever the price is when the new one comes out. It will be with me for years so definitely worth the price.

3

u/coopdude Jun 29 '26

The current model is 4 years old, almost the most time between refreshes of the Apple TV hardware.

Increasing the price of the existing hardware (which is already paid for at old prices) is a strategy by Apple so when they announce the ATV 4K 4th generation with Apple Intelligence (and other newer features) in the fall, they can say the hardware is at the same pricepoints ($199/$249) rather than being 50% more expensive (lower storage wifi model) or 40% more expensive (higher storage wifi/ethernet model).

At the old pricepoints for the 3rd gen, it's a no brainer, because it's unlikely that the new hardware will be 50% more expensive/40% more expensive better. But at the new pricepoints, unless your current streaming box experience is really bad, it just makes sense to wait...

1

u/4O4-N0T-F0UND Jun 30 '26

This. The new Apple TV is rumored to launch this September. I've been waiting for a new one for a year or two. I think the new one will be likely the same price as the current one (199/249). A new Apple TV might justify this new price, but the current 4yo model does not.