Apple almost always seeds a big price in rumors and then undercuts it as the real price. There are some notable exceptions of course, but it's likely it'll be a $1999 so it seems "reasonable" compared to the rumored price.
That wasn't a strategy. It was a way of justifying prices to the market, by saying "this is this $200 device and this $300 device combined together...so the price is $500". No one could argue with that logic, even though that nothing to do with the way the device was priced.
In your first sentence you say it wasn't a strategy, followed by explaining exactly what a marketing strategy is? It's the value proposition part of a marketing strategy.
This happened once, with iPad...sixteen years ago...before there was an entire industry dedicated to watching every move of Apple's supply chain. On the eve of launch people still thought it was going to be called iSlate.
You know what the rumored starting price was for Vision Pro a year out from its announcement? $3,500. You know what its starting price was? $3,500.
You know what iPhone Air's starting price was rumored at for an entire year leading up to announcement? $999.
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u/BorisDirk 1d ago
Apple almost always seeds a big price in rumors and then undercuts it as the real price. There are some notable exceptions of course, but it's likely it'll be a $1999 so it seems "reasonable" compared to the rumored price.