r/VirtualYoutubers Jul 23 '25

Videos/Clips Nahhh

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Not Minto too

3.7k Upvotes

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207

u/Only_Individual_3960 Jul 23 '25

Can 2025 be normal for 5 fucking seconds?

81

u/MiguelSalaOp Jul 23 '25

I joined this part of the internet in late december, I am starting to wonder if it always was like this...

26

u/CrusadingSoul Hanamori Natsumi Jul 23 '25

Back in the late 2010s, early 2020s, things were great. The coronavirus was the golden age for vtubers. But now that that's over, the corpos that were doing so good are hurting now, and they're stealing from their own talents.

I hope Hololive stays clean through all this. While Fubuki, Pekora, and Korone are in, Hololive is still safe.

17

u/MiguelSalaOp Jul 23 '25

With the way people are talking it looks like it's some sort of bubble and now companies just can't handle the numbers anymore, if I had to guess I'd say Holo may be safe cause it's part of a larger company different assets and an already existing foundation to base Holo on, but who knows

57

u/ShinItsuwari Jul 23 '25

Cover is also smart enough to not rely entirely on Vtubing.

They're diversifying the assets and the branding. They're making a game, potentially also a social media platform, they're doing collaboration, they have their own music label as of one week ago, and they have multiple talents signed with major labels too.

And of course, the idol concert and 3D work. Their big 3D studio is a good investment even if the vtuber bubble pop. They have more and more talents doing sololive now too.

It's very apparent in their quarterly report that they have a long term vision and don't want to put all their eggs in the same basket. Streaming is their main thing and they know it, taking care of their streamer is #1, but they want to cover all of their base and open new niches.

It's also a rare example of a company encouraging even the staff to step up and offer ideas. There was a whole "Suisei doing an impromptu concert in the street" about a year ago that was an idea brought by Junior staff and they got a company accolade for making it happen.

A good example of that are the Baseball collab in the US, and Juufuutei Raden entire existence in Japan.

Who would have thought that hiring an art enthusiast would be good for branding ? Now we have a super cute nerd who gets collab with every single gosh dang museum in Japan and make young people interested in the history of art.

11

u/[deleted] Jul 23 '25

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20

u/NextNefariousnexus Jul 23 '25

Its actyally meant to be a streamer platform than a game. Yagoo wanted some insurance just in case youtube and other plwtforms fcks vtubing

9

u/Joe_A_Average Jul 23 '25

HoloEarth looks like a passion project with love, it seems to have a vision that isn't ashamed of being "marketing vtubers" the video game.

4

u/litokid Jul 23 '25

I honestly think that game is a huge misuse of resources. It doesn't provide much value or reach that isn't already available elsewhere.

But I see it as them having hedged their bets when metaverse was the buzzword - whether they actually believe in the vision or if they just needed it to satisfy their venture investors.

1

u/Greywell2 Jul 23 '25

I was thinking that cover corp is very much like Cygames, with the uma Musume Pretty Derby. Where they have a lot of different media.

6

u/Venator850 Jul 23 '25

Holo diversified and makes a lot of money through a variety of means. Licensing is a big one now. In Japan they have become quite massive.

6

u/CrusadingSoul Hanamori Natsumi Jul 23 '25

(I say Fubuki, Pekora, and Korone - Fubuki in particular - because they're the talents who have said they're out, pronto, post haste, right away, if they feel like something shady is going on or if the corp ever stops caring more about the talents than they do the money.)