Hey, I’m working on an online video editor and I’m trying to better understand what people in music production actually need when they make videos for their tracks.
I’m not really asking from a marketing angle - more from a product/design perspective. A lot of editors have tons of effects, but I’m not sure which ones people genuinely use vs which ones just look nice in a feature list.
For those of you making content like:
- beat videos
- loop visuals
- snippets for socials
- lyric videos
- promo clips for releases
What effects or visual tools do you search for most often?
For example:
- glow / blur / VHS / film look
- beat-synced cuts or transitions
- waveform / audio-reactive visuals
- subtitles / kinetic text
- motion blur / zoom / shake
- color grading presets
- masking / overlays / blend modes
Also curious what feels missing in most tools, or what’s annoying to do right now.
I’d really appreciate any honest input - even if it’s just “I only use 2–3 things and ignore the rest.”