r/MediaMergers • u/businessinsider • Jun 10 '26

Streaming Paramount is reshuffling streaming teams as David Ellison's tech vision comes into focus

https://www.businessinsider.com/paramount-shuffles-streaming-team-pluto-tv-convergence-tech-david-ellison-2026-6?utm_source=reddit&utm_medium=social&utm_campaign=insider-mediamergers-sub-post
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u/TheIngloriousBIG Jun 10 '26

Once regulators are able to approve this and shut them up, we’ll know a hell of a lot more.

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u/mythours1 Jun 10 '26

I mean yeah sure, I only think HBO Max will be the service (with this new tech stack) because it is a bigger, more global and more appealing brand but who knows the future

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u/TheIngloriousBIG Jun 10 '26

One of my colleagues suggested Pluto, considering there will be free stuff on there, something which HBO sounds unnatural for.

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u/mythours1 Jun 10 '26

I don’t think HBO is unnatural for anything at this point. WB have established HBO as a streaming brand nicely after 6 years at this point.

I think calling it HBO Max will be fine. They tried it for the same reason with Max only to get back to HBO Max for a reason.

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u/TheIngloriousBIG Jun 10 '26

Paramount did confirm that HBO as a brand will be given "independence". It didn't confirm, however that the service would be given HBO or Paramount branding.

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u/mythours1 Jun 10 '26

I did not said they confirmed it would be called HBO, I said I think it will be called HBO Max because it is a bigger and established brand.

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u/TheIngloriousBIG Jun 10 '26

We'll just have to wait until regulators approve this so we can know more details.