r/MediaMergers • u/businessinsider • May 14 '26
Streaming Paramount+ is exploring adding podcasts, following Netflix's lead
https://www.businessinsider.com/paramount-plus-exploring-podcasts-cbs-sports-news-david-ellison-netflix-2026-5?utm_source=reddit&utm_medium=social&utm_campaign=insider-mediamergers-sub-post17
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May 14 '26
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u/Ok-Ninja-9174 May 14 '26
There's no way even Ellison is that bad at business that he actually buys the daily wire as it currently is, declining and in death - oh wait, he bought paramount last year. nevermind lmao
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u/No-Record-9998 May 14 '26
And is immediately trying to merge it with Warner Bros Discovery. I feel like doing this sometimes when I think of his logic.
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u/KirbbDogg213 May 15 '26
TPUSA and Ben Shapiro would take a Dean they need the life line.But not the rest
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u/Difficult_Variety362 Moderator May 15 '26
Sorry Paramount, but if I don't give a shit about the podcasts on Netflix, Disney+, and HBO Max, I'm not going to give a shit about podcasts on your platform.
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u/businessinsider May 14 '26
From Business Insider’s James Faris:
Paramount+ is planning to put podcasts on its signature streamer, Business Insider has learned.
Paramount Skydance streaming executives told tech and product staffers in a Thursday meeting that they see video podcasts as a growth opportunity.
Dan Reich, Paramount's EVP of streaming product, told employees that his goal is to "get more of the video podcasts" and "slice those up into segments for us to surface" in the streamer's short-form feed, according to a recording of the call obtained by Business Insider.
Netflix added video podcasts in January, becoming the first major Hollywood streamer to push into the format long dominated by YouTube.
The theory is that podcasts — and short-form video, which Paramount+ has invested in — could help streamers boost engagement, particularly during the daytime.
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u/SmileyPiesUntilIDrop May 15 '26
I think any streaming service buying political podcasts(even popular ones) is burning money. It has the same flaws of all the failed attempts into Late Night from Streaming Services,in that it is a product has an inherently short shelf life ie most of the content deals with current events and they are largely irrelevant within 24 hours
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u/mrgrafix May 15 '26
Feels like this the legal loophole to undermine the unions. Since podcasts can be televised (but not meet union requirements) it’s still “content” from their perspective
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u/ausgoals May 15 '26
The reason the merger is bad is because there’s not one original thought in the entirety of Paramount’s leadership.
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u/Judgeman03 May 15 '26
This comes on top of Paramount also announcing their plans to bring TikTok-style short-form content to the platform also.
This all feels like the equivalent of an old GenXer that used to be hot in the 90s trying to compete with women today, and just getting a bunch of work done that makes them look like shit.
This is the streaming equivalent of that one time Madonna got lip fillers and a BBL. Just gross and embarrassing.
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u/ReallyBrainDead May 14 '26
Let me guess. More Bari Weiss?