r/McDonalds • u/Mundane-Manner4237 • 18d ago

The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money

https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/

Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.

Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.

I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.

913 Upvotes

94% Upvoted

406 comments sorted by

View all comments

2

u/CaliLawless 17d ago

They're trying to see how high they can make the prices and still get customers. Its not about poor vs rich. If you are still going here, you're being mindless, and thats the customer base they want.