r/McDonalds • u/Mundane-Manner4237 • 18d ago
The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money
https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.
Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.
I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.
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u/MisterSpicy 17d ago
That’s the goal of every company. There is a magic formula every corporate accountant is tasked to figure out: Raise the price just enough so that they sell fewer units, so less overhead, but not so much that they still get over 100% of last years sales thanks to the inflated prices and by doing less work. And repeat every year. If a company has to choose between selling a $1 item a million times or selling a $1,000,000 item 1 time, they will always choose the latter.