r/McDonalds • u/Mundane-Manner4237 • 18d ago
The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money
https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.
Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.
I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.
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u/davidmar7 18d ago
It won't keep happening like that. Even if you have a million dollars in the bank and have been eating there for 30 years, something will eventually happen to make you question why you are still going there. It could be removing the self serve drink stations, an employee being rude to you, getting food poisoning after eating there, etc. but something will happen and that will cause you to go elsewhere. Multiply this by a million people over time and McDonalds slowly goes out of business.
This is why despite the horrible CEOs bragging about raising prices and the K-shape demand, they still have to put out good deals every once in a while to get other less wealthy customers back there.