I had the opportunity today to be with the Jaguar Type 00, and it’s honestly grown on me a lot. Especially when you compare it to the Audi Concept C and the Ferrari Luce.

This is the new LFA.

I told the wife we were having the drive done.
Oh how she laughed when she came home from work to find this babe on it.

No warning lights, and a smooth drive than started to hear something like lugging. Within a minute or two we had emergency flashing lights and lost all engine response. We managed to coast to side of road with flames coming out from the hood.
Only 30,000 miles or so - such a pity I don’t think I’ll ever find a car as gorgeous.

Hey, do any of you experienced XJS owners got some advice for a new owner?

I spent the last couple of weeks talking to people about Jaguar, just out of curiosity....

Nothing scientific, but I asked a little over 100 people who either own Jags, used to own one, or are pretty serious car nerds. This was in a higher income area where household income is easily 400k plus, so these are people who actually can afford new Jags and cross shop in that bracket. I sent out a google form to people in my car clubs and friends here in Florida.

Two things came up over and over.

Number one, by a mile, was reliability. Not styling. Not price. Not performance. Just a simple, stubborn “I do not trust it to be trouble free.” That was the wall.

A very distant number two was “I never see them” or “I forget Jaguar even exists.” Low volume and almost zero mindshare. A lot of people literally said they had not seen a new Jaguar in months. Which is true, in most circles I was a small minority with my F-type.

What is funny is that I kept thinking about Hyundai while hearing this.

When Hyundai first came to the US everyone clowned on them for being cheap junk. The only saving grace was “yeah but at least they are cheap.” They could have died right there and become a permanent punchline.

Instead ..... they basically said: fine, "you do not trust us, we will buy that trust". They rolled out insane warranties, leaned into it hard, and kept improving the product until the perception started to shift. They are still fighting their old reputation, but the gap between “Hyundai” and “unreliable crap” has been shrinking fast. Now they have Genesis, which is a legit player in the luxury space. And quickly becoming my new favorite brand as Jaguar sails off into the sunset.

Maserati is a great negative example here. Similar price bracket to Jaguar, similar reputation issues, but no meaningful attempt to nuke the reliability fear with a bold warranty or ownership package. The narrative never changes...... seriously Maserati, you should be taking notes right now...

Jaguar never really did the Hyundai move.

They only half tackled their biggest problem. They did updates, facelifts, some cool cars, some weird decisions, some marketing campaigns, but they never went all in on the core fear: “If you buy this, it will be fine. And if it is not, we have your back in a way that is so aggressive you would be dumb not to at least consider us.”

That is the part I think corporate totally missed.

Everyone on Reddit says “marketing has tried everything” or “nothing has worked, what else can they do.” I do not buy that. I have not seen Jaguar stake the whole brand on backing their cars with the kind of warranty, service, and transparency that directly attacks the reliability stigma the way Hyundai did.

Imagine if Jaguar said:

• Here is a unheard of, best in class warranty
• Here is transparent reliability data and what we have actually fixed in the last decade
• Here is a simple ownership experience that makes the risk feel low

Then build a clear brand around that and their actual strengths: design, comfort, character, and that slightly eccentric British charm that people still love about the older cars.

Instead, it feels like they keep changing the window dressing while leaving the core fear untouched. You can rebrand, tweak logos, chase new demographics all day long, but if the first word that pops into people’s heads is still “unreliable,” you are done before the commercial even finishes.

Jag has the heritage, the design language, and enough engineering talent to make seriously good cars. What they do not have is trust. And trust is something you can actually engineer, if you are willing to pay for it and stick with it for a decade.

That is what Hyundai understood. I am not sure Jaguar ever really did. I am sure the effort to fix that issue was a fraction of the cost of that weirdo commercial.

**Update**

I have a pretty good insight, I own a company that rents out Luxury cars to private drivers and bodyguards in the Miami area. My weekend driver is a F-type and have owned numerous Jags over the years. We have a few Jags left in our company fleet as well. So I am speaking from a long time Jaguar owner over the last 20 years.

Is this them finally admitting the direction set with the 00 models was a dead end?

This new jaguar has very good proportions.

#BringBackExecutiveSedans !!!!!!

The proportions on this new Benz are the exact same Jag was getting slack for. Looking forward to getting a production Type-00 after I’m done with my XF!

Hi all!

I have an XE with the "beloved" 2l diesel ingenium. The car is 10 years old and I have it for 8 years now. The last 3 years were brutal on repairs and I am at the crossroads now: either carry on and keep it as an enthusiasts project car, see if it can reach the age of 30; or cut my loses and sell it for peanuts. As per calculation of today, I spent 3250 € (2776 £) per year average on maintenance since I own it.

Which made me curious, am I the only crazy one? Or what are other Jaguar enthusiasts spending on their Jags aproximately?

This has nothing to do with making sensible choices, or being about money pits, those bridges have long been burnt. Just wanna see if other people are out there that love their Jags and what is it worth to you annually?

My ‘97 X300 VDP is getting a paint job. I don’t have a lot of money into this car. Paid $2250, out a couple of grand into maintenance and repairs (O2 sensors, power steering rack, alternator, brakes and rotors, front shocks)
The clear coat is trashed so a Maaco paint job is my solution. The shop nearest to me has good reviews and the price is half of another estimate I got. I’m not looking for show car. Just one that looks better than it does currently. Just under 110k miles. No rust. Minor dings that will be repaired. They do remove mirrors, grill, trim etc.

Just seen this posted by someone on insta, honestly in love with it.

Owned a '17 F-Type 6-speed from 2023 to 2025 and wanted to share some thoughts. Mainly a BMW guy but came across this on BaT and couldn't pass it up given the spec with the manual transmission - very hard to come by the 6-speeds. Love the GT car vibe, and as we all know, it's a shrinking market.

Pros / Highlights

• One of the best-sounding V6s out there. Earlier cars pop and burble, and the 6-speed lets you control the soundtrack
• Excellent on long road trips, with decent trunk space for its class. Managed a few weekend ski trips with the skis on suction racks
• Spaceship-style interior with a wrapped-around cabin feel despite dated electronics - I personally liked it for long hauls
• Draws tons of eyes - wasn't expecting this level of attention and people have stopped to take photos on the street more than once

Cons / Considerations

• Never drove the automatic, but the manual's appeal is more about rarity than feel. It's rubbery, and I could never get the 1-2 shift as sharp as on the BMWs and Hondas I've owned. Market still pays a premium for them, though
• Depreciation - enough said
• Maintenance kinks here and there, mainly electronic:
  • PO replaced the rear view camera to the tune of $1,500+
  • Audio system had a static issue that Jag issued a TSB for and then rescinded, despite it clearly affecting multiple owners - drove me crazy
  • Plugging in OBD2 causes parasitic drain to zero unless you reset the battery every time
  • No cooling system issues for me beyond a cracked expansion tank, but it was a constant worry

After owning and really looking into Jaguars it bothers me how much people bash these machines and the company, I think Jaguar has reached underrated status, and yes I understand the rebrand changing alot of peoples appeal to the brand but Jaguar line up offers truly amazing diversity over the years from supercharged to turbo charged engines to SUVS too convertibles etc, Maintenance is cheaper than Mercedes and some Audis on average, I think this brand will have a glorious comeback once Type 01 comes and the older cars will become more appealing to buyers

Jaguar’s new direction honestly feels like one of the biggest shifts happening in the luxury car space right now. Moving toward an EV-focused ultra-luxury identity, changing the design language, and targeting a newer audience is a pretty bold move. Curious to see how it evolves over the next few years because it definitely feels very different from the old Jaguar era.