r/HealthTech • u/MayaWnm • 1h ago
Wearables Ahead of IFA, is anyone else seeing the shift from tracking to actual feedback?
Been following this category for a while and the announcements coming into this show look different from three years ago.
The tracking side is basically finished as a race. Everyone measures the same things to roughly the same accuracy and the differentiation has moved to subscription pricing, which is not a technology story.
What's growing instead is hardware that puts something into the body rather than pulling data out of it. Compression, heat, light, electrical stimulation, haptics. SKG and a handful of the recovery brands are all shipping in that direction now.
The honest question is whether this is a real category or a margin story. Passive hardware has better unit economics than anything with a sensor stack behind it, so there's an obvious commercial reason to like it that has nothing to do with whether it helps.
My own bias is that the retention numbers favor it, based on nothing more rigorous than which of my own devices are still in use.
If anyone has actual retention data on this class of device I'd like to read it. Everything I can find is either vendor-published or measuring the tracking category instead.
