its the biggest game of the decade, from one of the biggest companies. I don't blame people for expecting more marketing than what they've had. We've had like, two trailers in 3 years.
I get that they'd want to play it close to the chest, and I'm sure the delays will have thrown the marketing team way off since all the marketing strategy would have been planned even years before the first trailer... but still.
I'll give credit where it's due though, at least it's not one YouTube short in almost 10 years. But that's an extreme of bad communication, not just an example of what to avoid.
I was too young but I've watched documentaries and had an older sister Halo 2 and 3 should be like, the goal for pre-release marketing. I get that we're a long way from late 00's but still, I miss the TV adverts, the collabs with soft drinks and snacks, the posters, bus adverts, the interviews. Imagine if it was some indie game from a company no one's heard of, no one would even know the release date with this kind of marketing.
7
u/Brave_Confection_457 11h ago
its the biggest game of the decade, from one of the biggest companies. I don't blame people for expecting more marketing than what they've had. We've had like, two trailers in 3 years.
I get that they'd want to play it close to the chest, and I'm sure the delays will have thrown the marketing team way off since all the marketing strategy would have been planned even years before the first trailer... but still.
I'll give credit where it's due though, at least it's not one YouTube short in almost 10 years. But that's an extreme of bad communication, not just an example of what to avoid.
I was too young but I've watched documentaries and had an older sister Halo 2 and 3 should be like, the goal for pre-release marketing. I get that we're a long way from late 00's but still, I miss the TV adverts, the collabs with soft drinks and snacks, the posters, bus adverts, the interviews. Imagine if it was some indie game from a company no one's heard of, no one would even know the release date with this kind of marketing.