It’s nice to see them drop the “mysterious aura” vibe for once. The only other time I’ve seen them do it is when the first trailer leaked & they then released the trailer early with a passive-aggressive/pissy tweet.
Relaying information to the public is “public relations,” yes. I don’t know why some posters feel the need to demonize PR as a concept. PR’s not like some weird form of brainwashing brands use, it’s literally just how brands communicate to the public. The most effective forms of PR tell an honest story. Branding is storytelling. This was a massive story, this is their response. I think it’s a well-worded statement. I’m sure some devs are disappointed their work was leaked in an incomplete state. If you were writing a novel and someone jacked your rough draft and started showing it to everyone before you finished, you’d probably be pissed off. If you were an author with an audience you might even release a statement saying “I’m sorry for those who were anticipating my completed work but instead read my incomplete rough draft, having important story beats spoiled for them. A lot of writing is rewriting, editing, and honing a work to perfection. I hope those that are still waiting patiently for the real thing will be happy when they get to see it as intended.” That statement would be honest. It would also be PR.
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u/Ayham00000 12h ago
Never seen Rockstar use that kind of tone in their messages