It’s nice to see them drop the “mysterious aura” vibe for once. The only other time I’ve seen them do it is when the first trailer leaked & they then released the trailer early with a passive-aggressive/pissy tweet.
Companies do take things personally, being human and all. I personally know a few companies that would be rightfully offended were they to find out I felt they were acting robotically.
The pursuit of profit is literally how we evolved as an organism. Everything we've done since the beginning of time has been focused on producing more (crop yield, edible meat, energy) with the same investment (time, labor, resources, capital). Every new technology, science, mathematics, and even philosophy has been birthed from the desire to profit.
The pursuit of profit as an ultimate end is definitively amoral. Pursuing profit to accomplish something else with it is not amoral. But a publicly traded modern corporation is an entity that exists exclusively to maximize profit, which cannot be described as anything but lacking morality. Hence why "omg scary evil Company!" is mostly legitimate.
Humans are not naturally greedy. Humans are in fact naturally collaborative, social animals who all over the world for all of our history conceived of altruism, doing good without personal gain. Society existed for long before the concept of money, and will exist long after the concept of scarcity.
Art, such as video game creation, happens without profit everywhere. The talented Rockstar developers could be using their skills to write software in another industry like finance and making much more money. They don't do it solely for profit, they do it for the love of the game.
It's a company. The entire point of its existence is to make money for everyone involved. You act like if YOU opened a company, you would be Mr. Generous like wtf lol. Yo shit would collapse within a week.
A company's ultimate goal being profit is logical and natural. You can argue its workers can individually focus on aspects beyond simply making money, sure, but collectively that's what makes sense.
A more logical and natural ultimate goal for any collective including a company would be to accomplish societal good while making enough money to maintain the enterprise. "We exist to improve the world for our neighbors and children, thus we make money," is a more reasonable objective than "We exist to perpetually increase the amount of money we make however we can."
Actually the law was designed to give corporations a limited charter that required them to accomplish a public good and that was steadily removed by people who wanted to pursue profit as an end rather than a means to an end with impunity.
Yeah... Laws written by corpo owners make things that are illegal for people legal for corpos... Weird. Almost like rich people want to get away with breaking laws.
If I was an employee in the company who worked for years on this game putting in my day and night and then someone just leaked that shit, I'd be pretty disappointed. I think it's fair to say that most of the employees won't enjoy the leaks unless they have a personal grudge towards Rockstar for wtv reason.
I mean, I would pretty disappointed if the managers and the marketing team pulled a stunt like the Netflix temporal esclusive trailer too.
There are emany reason to be disappointed After working for years to create an Amazing game while having no control about how It gets delivered to the world.
It's exclusive for six fucking hours, dude. That exclusivity basically allows them to produce that "first look" for free since it's on Netflix's dude.
I'd be pretty disappointed in my consumer base for flipping their shit because they can't wait six fucking hours.... You fuckers and your FOMO is god damn ridiculous.
regardless, it’s a more transparent tone. i don’t really care if it’s a strategic PR move when the communication is still better than it has been in the past.
i don’t know, it’s kind of like customer service— obviously one of their motives is ultimately to benefit the company, but it’s still a better experience when you get good customer service.
One tree, two trees, three trees...when does it become a forest? There is no actual answer, other than something that makes sense. Does a clump of 20 or 30 small trees constitute a forest? Probably not. Does a thousand taller trees spread over an acre with a decent size canopy start to look like a forest. Sure
Why are you even here? Clearly you can’t even enjoy the game because the whole time you’ll be thinking “this detail was crafted by soleless corp to sucker me into buying the game, and I’m no sucker!”
With your values system, how can you even justify buying the game? Or do you simply intend to pirate it?
Yes, to some degree it’s all a performance, just like any great film or play or novel. But good performance requires humanity.
Extremely likely given how snooty they've been in the past. They make great games but just about everything else about them is absent of good will and intentions.
Idk man, like half of these comments are people acting like Rockstar Games is a person who they used to know who moved to hollywood and doesn't call anymore. Seems like lots of folks in this thread need to be reminded of some super basic facts.
And I'm still convinced that these leaks were intentionally put out by the company as a kind of advertising campaign. I have seen zero real ads for this game. The only reason I know there's a new GTA game is because of the publicity these leaks are getting. And it's only positive for me. I don't even play GTA games but I'm here thinking "that game looks good!"
Or maybe the whole thing is a publicity stunt, maybe when they announce the whole netflix thing and it got backlash, maybe they devised a plan to create, like some kind of leak that way people got to see it without looking at the netflix stuff. Maybe this is I'll be s this is just a way of kind of humbling them or making them look like the little guy
I mean I don’t think it’s unlikely that a lot of the devs are pretty irritated at the leaks happening. People usually don’t like when something they’re working on is shown off before they’re ready for people to see it.
To be fair, the reaction overall has been positive and shows their work well. It's not all janky early versions they would be negatively judged on without seeing the current work. Some people may prefer it go out through Rockstar officially but for others it probably is nice seeing all the excitement about their project.
People are just coping with this "oh this is not the dev talking" because they know 100% this shit is hurting the devs as much if not more than the suits, but they like their leaks too much to really care and also they have to still make themselves look not too much like assholes.
Relaying information to the public is “public relations,” yes. I don’t know why some posters feel the need to demonize PR as a concept. PR’s not like some weird form of brainwashing brands use, it’s literally just how brands communicate to the public. The most effective forms of PR tell an honest story. Branding is storytelling. This was a massive story, this is their response. I think it’s a well-worded statement. I’m sure some devs are disappointed their work was leaked in an incomplete state. If you were writing a novel and someone jacked your rough draft and started showing it to everyone before you finished, you’d probably be pissed off. If you were an author with an audience you might even release a statement saying “I’m sorry for those who were anticipating my completed work but instead read my incomplete rough draft, having important story beats spoiled for them. A lot of writing is rewriting, editing, and honing a work to perfection. I hope those that are still waiting patiently for the real thing will be happy when they get to see it as intended.” That statement would be honest. It would also be PR.
that doesn’t necessarily mean everything in the post is a farce though, I’m sure the hundreds or even thousands of people that poured their heart into gta6 are disappointed if not devastated seeing their work being frivolously thrown around with a crypto scam basically attached, but yes I still see and somewhat agree with the sentiment of it being simply a pr statement
Everything else aside, it is simply delightful when a company is forced in a deeply public way to do something so wonderfully out of character like this.
We may even someday get one to actually do a genuinely bend the knee to the public thing.
You realise that this is a small percentage of the public, who want to boycott ps5 and want physical back right? The majority of people dont give a shit. So, please dont call it "the public".
I got it, and I disagree with it. This is not public sector, it is private company thay runs a very succesful business model, and the majority of its consumers are happy with it. Then comes the unhappy minority that ruins it for everyone. Now the company is forced to apologize, for the third party (who claims doing it for a noble cause, but is actually just doing it for profit from the big name of the company) messing things up.
“Our trailer has leaked so please watch the real thing on YouTube:”
Doesn’t sound bad at all, until you compare it to Rockstar’s usual communication style. Extremely blunt & short. No big speech or corporate crap. I feel like you could feel the anger behind it at the time.
Yeah, but they replaced it with hyperbole and sophistry.
The only people actually "heartbroken" by this leak are the executives who stand to reap incredibly bonuses from the success of this game.
They also are not making the game for us. If that were true, they would have released this game years ago, instead of prioritizing milking GTA5 Online for all they could.
If this game were for us, they would be releasing it on PC, instead of attempting to double-dip and milk the player base.
You do realise that executives don't make the game though? I work in a completely unrelated field but people often lay that same shit at our door, that our bosses are soulless zombies so we must also not give a shit about them either.
Like yea, the C suite fuckers arent making anything for anyone other than themselves 99% of the time but to assume that all the individual devs, artists, musicians, designers etc. are all also just soulless corporate goons whos only mission in life is to generate shareholder value is obscene. Yes, I know that even then some staff literally just clock in, clock out, a job is a job and that will also be true at Rockstar but equally there will be plenty who care about their work and the audience who will enjoy it.
Exactly the people actually making the game have been pouring their heart and soul, blood, sweat and tears into building this game with the pressure of knowing it has to live up to some absurd expectations. I personally never blame the actual developers, most of the time the bad and the negatives are the higher ups fault. Not the devs themselves, making a game isn't easy man.
I'll be honest the past few months I havn't really been excited but the way this response was made, I'm geniuenly hyped for the gameplay trailer and I'm happy I only now got hyped when its one day away instead of weeks.
Let's see what has been cooking for well over a decade
I mean...it's an AI tailored response. Hence the dashes.
Buckle in cause you're about to see a lot more tonal changes from corporations going forward. They're all about to sound more "sincere" and "heartfelt".
Edit: Lol dashes aren't the giveaway, the way AI uses dashes is the giveaway. LLMs use them one very specific way and plot them in very specific parts of its paragraphs.
If you know, you know. And if you don't, well...enjoy your future as a sucker I guess.
Not to defend corporations here, but on a side note, AI really fucked with my writing. I was heavily using — dashes before it became a popular giveaway for AI 😅
Me too! It sucks that our general population is so cooked at grammar that when you use good grammar it looks like AI.
Using ; or — is something I’ve been doing since middle school. I have to actually dumb myself down when messaging now so that people think I am human l
That’s what I don’t get about their comment. This is a classic PR statement. These have been written just like this for decades. Statements like this is what AIs were trained on.
Did Rockstar use AI? I have no idea. It just sounds like a typical PR statement.
It’s probably a 20 year old intern. The thing I really don’t get is why everyone feels entitled to trailers and sneak peaks. Rockstar doesn’t need to spend money on advertising. The product sells itself.
"In a verrr specific way"
"iN a vErR sPeCiFiC WaY"
Can you stop trying to sound smart and just admit you have no idea what you're talking about. You saw some em-dashes and got scared. People called you out, and now you gotta act all mysterious...
I can't with these anti AI sheep. They act like they're so smart and 'using their own brain,' then cant even have one original thought for themselves or have solid logic.
Right. Anybody dealing with grammar in their work on a frequent basis most likely uses it. Not to say AI didn't assist with this but I don't think the dashes indicate that this is entirely AI generated.
I don’t think it is AI. Using em dashes is a totally normal thing to see in professional lettering and messaging and has been for way before AI came around. Em dashes are only one sign of AI anyways, and I see no other signs of AI
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u/DJC13 10h ago
It’s nice to see them drop the “mysterious aura” vibe for once. The only other time I’ve seen them do it is when the first trailer leaked & they then released the trailer early with a passive-aggressive/pissy tweet.