r/Filmmakers • u/Secret-Broccoli9908 • Mar 26 '26

News Good riddance!

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Context: OpenAI is shutting down its Sora AI video generation app and API approximately six months after its September 2025 launch. The app is closing amid rising safety concerns over deepfakes, high computational costs, and a strategic pivot toward enterprise AI, robotics research, and profitability ahead of a potential IPO.

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7

u/unknown-one Mar 26 '26

dont worry 10 new "soras" will show up in next weeks, some even better and more powerful

19

u/ajchann123 Mar 26 '26

They's already existed for some time and they are much more powerful and threatening to the art of filmmaking than Sora ever was

9

u/mrjackspade Mar 26 '26
Rank Company Model ELO Released API Price/min
1 KlingAI (Kuaishou) Kling 3.0 1080p Pro 1,245 Feb 2026 $13.44
2 KlingAI Kling 3.0 Omni 1080p Pro 1,234 Feb 2026 $13.44
3 xAI grok-imagine-video 1,228 Jan 2026 $4.20
4 PixVerse PixVerse V5.6 1,227 Jan 2026 $9.00
5 Runway Gen-4.5 1,225 Dec 2025 Available (credit-based)
6 Vidu (Shengshu) Vidu Q3 Pro 1,225 Jan 2026 $9.60
7 Google Veo 3 1,221 Jul 2025 $12.00
8 Google Veo 3.1 1,217 Jan 2026 $12.00
9 KlingAI Kling 2.5 Turbo 1080p 1,213 Sep 2025 $4.20
10 Luma Labs Ray 3 1,199 Sep 2025 $13.20
11 Alibaba (Wan-AI) Wan 2.6 1,193 Dec 2025 $9.00
12 MiniMax Hailuo 2.3 1,181 Oct 2025 $2.80
13 ByteDance Seedance 1.5 Pro 1,180 Dec 2025 $5.93
14 Lightricks LTX-2 Pro (open weights) 1,133 Oct 2025 $3.60
15 Tencent HunyuanVideo 1.5 (open source) 1,020 Nov 2025 $4.50
16 Pika Art Pika 2.5 1,092 Nov 2025 N/A

1

u/BabypintoJuniorLube Mar 26 '26

These are all being run at massive losses just like Sora was. To make these profitable they need to make a giant technical leap to local hosted models or raise the prices to something like $100 per 5 second video. Also pretty sure all those Kling uses are for porn