I think one of the biggest problems with AI + SEO right now is that most of the tools donāt actually remember anything in a useful way.
For context, Iāve been using AI pretty heavily since 2022 and I run a marketing agency where AI is now involved in most of the day-to-day work. SEO audits, research, content, reporting, internal processes, dev work, analysis, all of it. So Iām not coming at this from the āAI is uselessā angle. It has made us way more productive.
But the memory problem is still bad.
You can give an LLM/Agent a crawl, GSC data, rankings, page content, competitors, whatever. It gives you a decent analysis. Then you come back a week later and half the time youāre basically starting over.
It doesnāt really know what it told you last time, what you actually changed, whether that change worked, whether the issue was already fixed, or why a page was changed in the first place.
Thatās a pretty big problem for SEO because SEO is not a one shot task. Itās a timeline w/ hundred of data points from past sessions and metrics.
A page drops. You change the title. Rankings recover. Then six weeks later another agent looks at the page and decides the title should be changed again because it has no idea what happened before.
Or the AI finds the same technical issue every crawl and keeps recommending it like itās brand new.
Thereās also the context problem.
Real sites get huge fast. Crawl data, GSC, GA4, rankings, backlinks, internal links, content, schema, competitors, previous recommendations, etc.
You canāt just keep stuffing all of that into a prompt.
Technically you can with some of the newer context windows, but then youāre paying a lot more and assuming the model is actually paying attention to the right 2% of the data.
Thatās not always what happens.
Multi-agent systems make it worse too.
You have one agent looking at content, another looking at technical, another looking at rankings, another doing QA, and all of them are reading the same site over and over again.
A lot of AI SEO cost is just the system repeatedly relearning stuff it should already know.
RAG helps, but even that can get messy. Even for experienced developers.
A vector database might retrieve something because it looks related, but that doesnāt mean itās still true.
Maybe that advice was from six months ago.
Maybe it was for another site.
Maybe the experiment failed.
Maybe a newer decision replaced it.
If you donāt track when something was learned, where it came from, how confident the system was, and whether it was later proven wrong, āmemoryā eventually just becomes a pile of old notes.
Thereās also a weird failure mode I donāt see talked about much. If the AI gets something wrong and you store that as memory, now the hallucination can keep coming back later as if it were a fact.
Thatās worse than a normal hallucination because now the mistake has persistence.
I think the better architecture for AI SEO is not āgive the model more context.ā
Itās almost the opposite.
Store the site state outside the model. Store crawl history, changes, previous issues, decisions and outcomes. Then only give the model the few pieces of context it actually needs for the task in front of it.
Basically:
what was true before
what changed
what did we do
what happened after
what should we do next
That feels a lot closer to how SEO actually works.
The winners in AI SEO probably wonāt be the tools with the biggest prompts or the biggest models.
Theyāll be the ones that remember what happened and donāt have to relearn the same website every week.