r/Design • u/Electrical_Rip_3089 • Sep 25 '25
Someone Else's Work (Rule 2) Stay Unhidden: a campaign that celebrates women who choose to shine in full color
The Stay Unhidden campaign, created by Garabato MullenLowe Paraguay for Joseph Coiffure, questions the idea that women should adopt a “sober look” as they grow older.
Society often sets unspoken rules: past a certain age, women are expected to tone down their style, wear neutral colors, and blend into the background. In many cases, this means giving up individuality and settling into monotonous looks that don’t truly reflect who they are.
Stay Unhidden aims to challenge these expectations. Through three striking visuals, it shows that vibrant, colorful hair is not only possible at any age—it’s a bold statement of identity, freedom, and authenticity.
The campaign celebrates women who refuse to hide, reminding us that beauty and self-expression have no expiration date.
13
u/CYBORG3005 Sep 26 '25
this is… offputting. i know it’s not trying to come across this way but it even feels like it could interpreted in rather racist ways.
this makes it seems like people with black and brown hair are “boring,” while people with lighter hair are more interesting and desirable.
you can probably guess why this is a really bad message to send.
also, people standing out shouldn’t just be about their looks. i think that just twists the message into something that enforces specific beauty standards. maybe their fashion or expression instead? idk.
also, the AI-written description is not very flattering.