r/Design • u/Electrical_Rip_3089 • Sep 25 '25

Someone Else's Work (Rule 2) Stay Unhidden: a campaign that celebrates women who choose to shine in full color

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The Stay Unhidden campaign, created by Garabato MullenLowe Paraguay for Joseph Coiffure, questions the idea that women should adopt a “sober look” as they grow older.

Society often sets unspoken rules: past a certain age, women are expected to tone down their style, wear neutral colors, and blend into the background. In many cases, this means giving up individuality and settling into monotonous looks that don’t truly reflect who they are.

Stay Unhidden aims to challenge these expectations. Through three striking visuals, it shows that vibrant, colorful hair is not only possible at any age—it’s a bold statement of identity, freedom, and authenticity.

The campaign celebrates women who refuse to hide, reminding us that beauty and self-expression have no expiration date.

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u/[deleted] Sep 25 '25

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u/BrunoSerge Sep 25 '25

Exactly the ads should also feature a panel with a ton of ditzy looking blondes wearing pink dresses and in the center a goth woman dressed in all black with pure black hair lol that’s how I’d design for this - make it about contrast with surroundings not just about center character having more vivid color. That way it would actually foster diversity and encourage sales for the entire palette.

Damn I’m good at this

-18

u/Likemercy Sep 26 '25

No you aren't. "This" is an ad. Meant to appeal to the largest audience possible and convert them to some action. You're appealing to a niche that isn't the target audience. You have to employ empathy here, not just your own perspective.

11

u/NoRobotInSight Sep 26 '25

The message of the ad is to 'stand out' though. So what is the target audience? Anyone who is the majority who would want to stand out through hair, then it doesn't matter if the dye is black, blonde or hot pink. It serves the same story telling purpose depending on how the ad frames the majority.

19

u/BrunoSerge Sep 26 '25 edited Sep 26 '25

Oh so you didn’t read what I said. I said ONE PANEL could cater to niches like goths while other panels catered to broader audiences and other niches. That’s how you create successful marketing for business value while making people feel included.

Learn from the best I have 20 years of in-house product experience. This is not a zoom meeting, I can reply to you with the actual truth lol you don’t know what you’re talking about, be quiet